Brand Tone

Aspirational, Adventurous, Confident, Empowering, Friendly, Approachable, Artisanal, Quality-Focused, Playful, Vibrant

Brand Values

• •Body Positivity & Inclusivity
• •Quality & Longevity
• •Customization & Personalization
• •Comfort
• •Empowerment
• •Ethical/Handmade Production
• •Family & Heritage

Best Practices

• •Embrace the "Confident Adventurer" Persona: Write copy that is bold, inspiring, and speaks to a life of exploration and self-assurance. Use active voice and vivid imagery.
• •Highlight Quality and Craftsmanship: Consistently mention the handmade nature, durable materials, and longevity of the swimwear. This reinforces the value and justifies the premium positioning.
• •Focus on Empowerment and Inclusivity: Use language that makes all customers feel seen, celebrated, and beautiful. Emphasize customizable fits for all body types.
• •Maintain a Warm and Approachable Voice: Even with an aspirational feel, ensure the language is welcoming and friendly, especially in customer interactions and social media replies.
• •Be Mindful and Sensitive in All Communications: Given the recent controversy, it's crucial to approach all content, especially regarding children's products, with heightened sensitivity and an awareness of potential public perception. Address concerns transparently and empathetically.

Social Perception

Generally positive, customers perceive Maheli Heli as a provider of high-quality, flattering, and comfortable swimwear. They appreciate the customizable options and the brand's dedication to fit for different body types. The handmade aspect and the story of the brand's founding add to its appeal. However, the recent controversy surrounding the "Minis" line has led to some negative perception.

Copy Examples

• •Chase the sun, your way. Our [Product Name] bikini, handmade in Miami just for you. Customize your color, perfect your fit, and own your paradise. #MaheliHeli #HandmadeSwimwear #YourPerfectFit
• •More than just a bikini, it's a feeling. The Maheli Heli experience: lasting quality, ultimate comfort, and the confidence to make waves. ✨ #SwimInConfidence #LuxurySwim #MadeToLast
• •From sketch to sunshine. Each Maheli Heli piece is crafted with love and precision, ensuring a fit that flatters every curve. Discover your dream suit, made to order. [Link to website] #CustomSwimwear #BodyPositive #MiamiMade
• •Adventure-ready and island-approved. Our [Collection Name] is designed for the woman who seeks both style and substance. Dive in with Maheli Heli. ☀️ #TravelInStyle #SustainableSwim #MaheliAdventures
• •Feel the Maheli Heli difference. Soft, durable fabrics meet timeless designs, because you deserve swimwear that’s as unique and beautiful as you are. What story will your suit tell? #EmpoweredByMaheli #ArtisanSwim #BeachLifestyle