Brand Tone

Elegant, refined, classic, personal, and passionate

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Accessible Luxury
• •Cultural Fusion
• •Celebration of Elegance

Best Practices

• •Always weave the story of European design meeting Indian artistry into the copy. Use words that evoke tradition, skill, and quality.
• •Use a sophisticated and elegant lexicon. Words like "exquisite," "meticulous," "timeless," and "sophisticated" will reinforce the brand's premium positioning.
• •Consistently communicate the brand's mission of making high-quality, beautiful accessories accessible. This can be done by balancing aspirational language with an approachable and direct tone.
• •Frame the products as ideal gifts for special occasions and for the distinguished man. This broadens the audience to include those buying for others.
• •Ensure that the clean, professional, and elegant aesthetic of the product photography is matched by equally polished and refined copywriting across all platforms.

Social Perception

The brand is perceived as a niche provider of high-quality, classic men's accessories. It likely appeals to a discerning clientele that values craftsmanship, timeless style, and the story behind the products. The target audience is likely to be men with a sense of classic fashion, as well as individuals looking for meaningful and lasting gifts for husbands, fathers, and other important men in their lives. The association with a named designer, Christina von Oeynhausen, adds a personal and trustworthy dimension to the brand.

Copy Examples

• •Elegance is in the details. Introducing our latest collection of sterling silver cufflinks, where European design meets the timeless artistry of Indian silversmiths. A touch of everyday luxury.
• •The perfect gift for the man of distinction. Our classic cufflinks and tuxedo buttons are crafted to be cherished for a lifetime. Explore the collection and find a gift that tells a story of quality and style.
• •Let the deep hues of our hand-cut lapis lazuli cufflinks add a touch of regal splendor to your attire. Each stone is meticulously set in sterling silver, a testament to enduring craftsmanship and sophisticated design. A classic accessory for the modern gentleman.
• •For two decades, Maharani has been a celebration of color, craftsmanship, and classic elegance. Inspired by the vibrancy of Indian gemstones, founder Christina von Oeynhausen has dedicated her Berlin-based brand to creating timeless accessories for men who appreciate the finer things in life.
• •Discover Timeless Elegance: The Maharani Collection of Men's Accessories