Brand Tone

Professional and Service-Oriented, Approachable and Helpful, Aspirational and Elegant, Informative

Brand Values

• •Quality
• •Customer Experience
• •Innovation
• •Mexican Identity
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone variations for different platforms/audiences (e.g., professional for B2B, friendly for B2C social media), and key messaging points. Share this with everyone who creates content.
• •Understand Your Audience Segments: Tailor the tone slightly to resonate with specific customer groups (e.g., a hotel procurement manager vs. a home user shopping for a dinner set) while staying true to core brand values.
• •Consistency Across Platforms: While the exact wording might change, the underlying tone and core messages about quality, service, and style should be recognizable whether a customer is on the website, Instagram, TikTok, or reading an email.
• •Train Your Team: Ensure that everyone interacting with customers or creating content (marketing, sales, customer service) understands and can effectively use the brand's tone of voice. Provide examples and feedback.
• •Listen and Adapt (Subtly): Monitor customer feedback and social media conversations to understand how the brand is perceived. While maintaining core consistency, be open to subtle evolutions in tone if it helps to better connect with the audience, without losing the brand's identity. For instance, if customers respond well to a slightly more informal tone on a specific platform like TikTok, embrace that within the established guidelines.

Social Perception

Reliable Supplier, Good Quality Products, Responsive Customer Service, Modern and Stylish, Value for Money

Copy Examples

• •Headline (Instagram/Facebook for new collection): "Elevate Every Meal. ✨ Discover the new MAHA collection – where quality meets design to transform your table."
• •Body (B2B Email): "Dear [Restaurant Owner/Manager], ensure every dish is presented perfectly. MAHA México offers durable, high-quality tableware designed for the demands of your business. Explore our professional catalog and wholesale pricing today. Your partner in creating unforgettable dining experiences."
• •TikTok Video Caption: "Tired of fragile plates? 😩 Our melamine line is super resistant AND stylish! Perfect for your restaurant or busy home. 😉 Link in bio for wholesale! #MAHAMexico #RestaurantQuality #DurableDesign"
• •Website Product Description (for a specific plate set): "Crafted for elegance, built for life. Our [Product Name] porcelain set brings a touch of sophistication to any occasion. From intimate family dinners to grand celebrations, experience the MAHA difference. 100% Mexican design, exceptional quality."
• •Customer Service Response (Social Media Comment): "Hi [Customer Name]! Thanks for your question. Our [Product Name] line is indeed dishwasher safe and designed for everyday use while maintaining its beautiful finish. Let us know if we can help with anything else! 😊"