Brand Tone

Community-focused, Festive, Friendly, Authentic, Value-driven, Motivational, Passionate

Brand Values

• •Community
• •Culture and Tradition
• •Accessibility and Fairness
• •Customer Satisfaction
• •Family and Connection
• •Authenticity

Best Practices

• •Use words like "community," "together," "family," "our."
• •The active, personal involvement of the owners is a key strength to leverage.
• •Use relevant traditional terms correctly (e.g., Tihar, Pooja, Onam).
• •Highlight the quality of products, the convenience of service, and the emotional value of connecting with one's heritage, alongside fair pricing.
• •Share snippets of their story or have them deliver messages can enhance authenticity and relatability, particularly on platforms like TikTok and Instagram.

Social Perception

Positive, Community Hub, Reliable, Engaging

Copy Examples

• •Celebrating Tihar with our Mahal Mart family! Get your puja essentials and festive treats with us. #TiharAustralia #MahalMartFestival
• •Bringing authentic South Asian groceries to your doorstep. Connecting you with the flavours of home. #MahalMart #SouthAsianGroceries #AuthenticFlavours
• •From our family to yours, Mahal Mart wishes you a joyous Onam! Discover the best ingredients for your Sadhya. #Onam2024 #MahalMart
• •Meet Radha and Susan, the heart and soul of Mahal Mart. Join us behind the scenes as we share our journey of bringing South Asian goodness to Australia. #MahalMartOwners #RadhaSusan #OnlineGrocery
• •We love hearing from our amazing customers! Thank you for being a part of the Mahal Mart family. #CustomerLove #MahalMartFamily