Brand Tone

Empowering & Inclusive, Community-Focused & Welcoming, Curated & High-Quality, Authentic & Genuine, Contemporary & Forward-Thinking

Brand Values

• •Female Representation & Empowerment
• •Community & Connection
• •Authenticity & Quality
• •Inclusivity & Diversity
• •Individuality & Self-Expression
• •Innovation & Collaboration

Best Practices

• •Prioritize 'Her': Always write with the female consumer in mind, addressing her needs, aspirations, and her place in the streetwear culture. Use inclusive and empowering language.
• •Emphasize Community: Regularly use words like 'community,' 'connect,' 'together,' 'family,' and 'us' to foster a sense of belonging and shared identity.
• •Highlight Curation and Quality: Use adjectives that convey selectivity, high standards, and authenticity when describing products and the brand's offerings (e.g., 'handpicked,' 'premium,' 'authentic,' 'thoughtfully selected').
• •Maintain a Welcoming and Authentic Voice: Avoid overly technical jargon or exclusionary slang. Keep the tone approachable, genuine, and sincere, as if speaking to a friend who shares the same passions.
• •Integrate Values Naturally: Weave in core values like empowerment, individuality, and inclusivity into storytelling, product descriptions, and community interactions rather than stating them overtly in every piece of copy. Show, don't just tell.

Social Perception

Pioneering & Necessary, Community Hub, Curator of Quality & Style, Female-Focused Sanctuary

Copy Examples

• •Headline (Website/Social Media): 'More Than A Store. This is Your Space. This is Maha.' Body: 'Step into a world curated for you. Maha Amsterdam is a haven for women who live and breathe streetwear. Discover authentic style, connect with your community, and express every facet of who you are.'
• •Product Description (Sneaker Release): 'Lace Up Your Power. The latest [Sneaker Name] has landed, handpicked for the Maha woman. It’s not just a shoe, it’s a statement. Quality, style, and the authentic edge you demand. Limited pairs available for our community.'
• •Instagram Post (Community Focus): 'Meet the faces of Maha. ❤️ Our community is everything – a diverse, inspiring family of women united by a passion for authentic style and genuine connection. Tag a woman who empowers you! #MahaWomen #StreetwearCommunity #Amsterdam'
• •Email Newsletter Snippet (New Collection): 'Fresh for You: The SS'25 Edit. We've thoughtfully curated the best in contemporary streetwear, bringing you pieces that speak to your individuality. Discover quality that lasts and styles that empower. Explore the new collection, designed with our Maha family in mind.'
• •About Us Blurb (Short Version): 'Maha Amsterdam: Born from a need for her voice in streetwear. We're more than a shop – we're a community, a platform, and your source for thoughtfully curated sneakers and apparel. Empowering women. Always.'