Brand Tone

Passionate, Educational, Inspiring, Authentic, Friendly

Brand Values

• •Planet First/Marine Conservation
• •Sustainability
• •Efficacy & Quality
• •Accessibility
• •Transparency
• •Creativity & Innovation
• •Customer Obsessed
• •Empowering
• •Bias for Action

Best Practices

• •Use clear, accessible language to explain scientific aspects (like reef-safe ingredients).
• •Share the brand's journey, including challenges and successes, to build trust.
• •Highlight the positive impact of choosing Magwai products on marine life.
• •Incorporate visuals (photos and videos) that showcase the beauty of the ocean and the effectiveness of Magwai products.
• •Encourage user-generated content by inviting customers to share their experiences with Magwai products.

Social Perception

Positive & Respected, Eco-Conscious Choice, Innovative, Community-Oriented

Copy Examples

• •"Reef-safe & all-natural essentials for your ocean adventures."
• •"Protecting our oceans, one sunscreen at a time."
• •"Join us in pioneering marine-friendly personal care."
• •"Making sustainable choices easy and accessible."
• •"Absorbent, quick-drying, and ocean-loving."