Brand Tone

aspirational and trendy, conveying exclusivity and access. It is direct, informative, transactional, yet friendly and approachable.

Brand Values

• •Accessibility
• •Authenticity
• •Customer Service & Convenience
• •Trend-Savviness

Best Practices

• •Build Trust Through Transparency: Be upfront about pre-order timelines, stock availability, and product origin. For example, use phrases like '100% original products imported from Sephora USA' to build confidence.
• •Leverage User-Generated Content: Actively encourage customers to share their purchases on social media and tag the brand. Reposting these images and reviews will build social proof and community trust.
• •Maintain a Consistent Visual Identity: Continue using a clean, trendy, and high-quality visual style across all platforms. This elevates the brand and aligns it with the premium products it sells.
• •Emphasize Exclusivity and Scarcity: Use copywriting that highlights the limited availability or the 'hard-to-get' nature of the products. Phrases like 'Limited Edition,' 'Few items,' or 'Secure yours before it sells out' create urgency and desire.
• •Develop a More Personal Brand Voice: While the current tone is friendly, there is an opportunity to be more personal. Sharing the story behind Maguna, featuring the owner, or creating 'picks of the month' can transform the brand from a simple reseller to a curated beauty destination. This fosters a stronger connection with the audience.

Social Perception

Perceived as a niche and trusted source by its existing community, offering a personalized shopping experience. However, new customers might question its legitimacy due to limited widespread reviews.

Copy Examples

• •It's here! ✨ The Gisou Lip Oil everyone wanted. Get the shine and hydration your lips deserve. Limited units in our Immediate Delivery section. Hurry, they fly! 💖 Link in bio to be among the first. #GisouMexico #LipOil #BeautyFinds
• •Your favorite Rare Beauty blush, straight to your home. Tired of waiting for it to be back in stock? At Maguna, we have the shades you love of Soft Pinch Liquid Blush. 100% original purchase and receive it safely. Buy now and pay with KueskiPay!
• •Pre-order from the Sephora Sale and Save. Secure your favorites from Fenty, Drunk Elephant, and more at a special price. Don't miss out on the most anticipated pre-sale! View Pre-sale Catalog.
• •What Sephora USA product would you like us to bring? Send us your wishes! 💄👇 (Interactive Q&A for Instagram Story)
• •Exclusive access for you, [Customer Name]. Thank you for being part of the Maguna community! As a special customer, we give you early access to our next Charlotte Tilbury pre-order. Discover the new releases before anyone else. Explore the Collection.