Brand Tone

friendly, sophisticated, and personal

Brand Values

• •Quality and Exclusivity
• •Exceptional Customer Service
• •Curated Style
• •Attention to Detail

Best Practices

• •Maintain a Personal Touch: Always write from a warm and personal perspective. Using "I" and "we" can help maintain the feeling of a small, owner-operated boutique.
• •Emphasize Quality and Curation: Consistently use descriptive words that highlight the high quality of the materials and the careful selection process of the items.
• •Use Sophisticated and Evocative Language: Employ a vocabulary that reflects the upscale nature of the products. Words like "heirloom," "cherished," "exquisite," and "impeccable" align with the brand's sophisticated tone.
• •Tell a Story: Frame products within the context of special childhood moments – birthdays, holidays, family photos – to create an emotional connection with the customer.
• •Stay True to the "Grandmillenial" Aesthetic: Ensure that the language and imagery used in all copy align with this classic, yet modern and stylish, aesthetic. This creates a cohesive and recognizable brand identity.

Social Perception

The public perception of Mags N Rags is overwhelmingly positive, particularly among its target audience of mothers seeking high-quality children's clothing. Customers express a high level of satisfaction, often using words like "obsessed," "fantastic," and "perfection." The owner, Molly, is frequently mentioned by name, indicating a strong personal connection and a positive reputation. The brand is seen as a go-to source for special occasion outfits and for parents who value quality and unique designs.

Copy Examples

• •Sweet dreams and even sweeter style. Our new collection of pima cotton pajamas has arrived, ready to envelop your little ones in the softest embrace. Hand-selected for quality and comfort, because they deserve nothing but the best. #MagsNRagsBoutique #LuxuryKidsFashion #PimaCotton
• •Timeless Style for Your Little Treasures. Discover our curated collection of heirloom-quality pieces, designed to be cherished for generations. Fast shipping and personalized service with every order.
• •A Touch of Classic Charm. This week, we're enamored with the delicate details of our new smocked dresses. Perfect for picture day, parties, or simply making any day a little more special. Explore the collection and find a new favorite.
• •The Perfect Gift Awaits. Searching for something truly special? From beautiful bloomers to darling dresses, our boutique is your destination for unforgettable baby shower and birthday gifts. Let us help you find the perfect present.
• •At Mags N Rags, we believe in celebrating childhood with beautifully crafted clothing. As a mom, I personally select each piece, ensuring it meets our high standards of quality and timeless style. Thank you for letting us be a part of your family's special moments.