Brand Tone

Energetic, modern, solution-oriented, direct, slightly playful, friendly, and approachable.

Brand Values

• •Innovation and Convenience
• •Quality and Durability
• •Customer-Centricity
• •Versatility

Best Practices

• •Embrace User-Generated Content (UGC): Continue featuring authentic customer videos and photos. This reinforces the product's practicality and builds a community around the brand.
• •Use a Conversational and Energetic Tone: Write copy that is direct, friendly, and uses modern slang where appropriate ("clutch," "game changer"). This keeps the brand relatable to its target audience.
• •Lead with the Solution: Focus marketing messages on solving a problem —the inconvenience of not having a secure, hands-free place for a phone. Frame the MagSip bottle as the ultimate "life hack."
• •Highlight Key Features Succinctly: Use bullet points or bold text to emphasize core benefits like "MagSafe Compatible," "Premium Insulation," and "Free Customisation" for easy readability.
• •Maintain Visual Cohesion: Ensure that all visual assets, from website imagery to social media posts, are high-quality, vibrant, and consistently showcase the product in clean, active, and modern environments.

Social Perception

The public perception is positive, praising its practicality, high-quality feel, and innovative design. It's often described as a 'lifesaver' for busy schedules and a 'game changer' for gym-goers, with personalization adding to its appeal as a thoughtful gift.

Copy Examples

• •Your phone's new best friend. And your drink's. The MagSip bottle keeps your content steady and your water cold. Film, sip, and conquer.
• •That moment when your gym setup, navigation, and hydration are all handled. The MagSip bottle is more than a bottle—it's your all-in-one sidekick. What will you conquer with yours? #MagSip #Techccessory #GymHacks
• •Engineered for the modern hustler. The MagSip bottle features a super-secure magnetic lid to lock your phone in place, freeing your hands for more important things. With 24-hour cold insulation and a durable stainless steel body, it's the only bottle you'll ever need.
• •Stop juggling. Start living. Tired of propping your phone on questionable surfaces? We get it. The MagSip bottle was designed to give you the freedom to record, watch, and navigate, all while keeping your drink perfectly chilled. Upgrade your hydration game.
• •The perfect gift for the person who does it all. Personalize a MagSip bottle with their name and a unique emoji to make it truly special. Practical, stylish, and incredibly convenient.