Brand Tone

Supportive and Empowering, Knowledgeable and Authoritative, Community-Focused and Engaging, Professional yet Approachable, Passionate

Brand Values

• •Artist Support and Empowerment
• •Quality
• •Community
• •Knowledge Sharing and Education
• •Customer Satisfaction
• •Accessibility and Inclusivity

Best Practices

• •Prioritize "Support" and "Empowerment": Ensure that copy frequently uses language that conveys assistance, partnership, and helping artists achieve their goals.
• •Speak the Language of Artists (Authentically): While maintaining professionalism, use terminology and address pain points that resonate with tattoo artists (e.g., "juggling the creative work with the admin," "sourcing inspiration"). Avoid being overly corporate.
• •Maintain a Balance of Professionalism and Approachability: Showcase expertise and high-quality products while keeping the tone welcoming and, where appropriate (like social media), infused with personality or humor.
• •Foster Community in Communication: Regularly include calls to engage, share, and connect. Highlight artist work and stories when possible to reinforce the community aspect.
• •Be Value-Driven, Not Just Product-Driven: Focus on how the products and the brand help the artist (e.g., "create the best art, achieve your goals, delight your customers") rather than just listing product features. Emphasize quality, reliability, and the overall positive impact on their work and career.

Social Perception

Reliable Supplier, Supportive of the Tattoo Community, Engaging and Modern, Professional and Knowledgeable

Copy Examples

• •Headline: Your Art. Our Support. Elevate Your Craft. Body: At Magnum Tattoo Supplies, we're more than just a supplier; we're your dedicated partner in the art of tattooing. Find everything you need, from the finest inks to cutting-edge machines, all backed by a community that gets it. Let's create something amazing together. Call to Action: Shop Supplies & Join the Community
• •Headline: Built by Artists, For Artists. Body: We know the hustle. We live the craft. That’s why Magnum Tattoo Supplies is committed to providing not just the gear, but the guidance and support you need to thrive. From apprentice essentials to pro-level tools, we’ve got your back. Call to Action: Discover Your Essentials
• •Headline: Ink That Inspires. Service That Supports. Body: Dive into a world of vibrant color and unparalleled quality with our curated selection of tattoo inks. At Magnum, we’re passionate about empowering your artistry with products you can trust and service that feels like family. Call to Action: Explore Our Ink Collection
• •Headline: Beyond Supplies: We're Your Tattooing Community. Body: Join thousands of artists who trust Magnum for top-tier supplies and a supportive network. Get tips, share your work, and connect with a community dedicated to pushing the boundaries of tattoo art. Because your journey is our journey. Call to Action: Connect With Us @magnumtattoosupplies
• •Headline: Master Your Craft with Magnum. Body: From learning the ropes to perfecting your signature style, Magnum Tattoo Supplies provides the tools, resources, and inspiration you need every step of the way. Quality supplies, expert advice, and a community that cheers you on. Call to Action: Upgrade Your Kit Today