Brand Tone

Elegant, Feminine, Natural, Conscious, Sophisticated, Free-spirited, Daring

Brand Values

• •Timelessness & Versatility
• •Quality & Craftsmanship
• •Femininity & Empowerment
• •Sustainability & Environmental Respect
• •Authenticity & Connection to Nature

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the key attributes of Magnolya Collection's tone (Elegant, Feminine, Natural, Conscious, Sophisticated, Free-spirited, Daring) with examples of "do's and don'ts" for vocabulary, sentence structure, and emotional intent. This ensures anyone writing copy understands the desired voice.
• •Focus on Evocative and Sensory Language: Use words that appeal to the senses and paint a picture, aligning with the brand's inspiration from nature (e.g., "whisper of the sea," "dresses that breathe," "fabrics that embrace"). This reinforces the natural and free-spirited aspects of the tone.
• •Emphasize Core Values in Messaging: Consistently weave in key values like timelessness, Spanish craftsmanship, sustainability, and the celebration of femininity into product descriptions, social media posts, and all marketing communications.
• •Maintain a Balance of Elegance and Approachability: While the tone is sophisticated, ensure it remains inviting and relatable. The "daring touch" and "fun, joy, happiness" elements should come through, preventing the brand from appearing overly formal or distant.
• •Ensure Consistency Across All Platforms: Whether it's the website, any future social media, email marketing, or product tags, the brand voice must be uniform. Regular audits of all copy can help identify and correct any deviations from the established tone.

Social Perception

Positive Customer Feedback, Associated with Quality and Femininity, Spanish Origin & Craftsmanship, Potential for Confusion

Copy Examples

• •Magnolya Collection: Where Timeless Elegance Meets Modern Muse. Discover designs born in Spain, crafted from nature's finest sustainable materials. Each piece, a whisper of sophistication, designed to move with you, breathe with you, and empower your unique essence. Experience the art of dressing, beautifully.
• •Feel the Freedom. Embrace Your Femininity. Our Baja California SS25 Capsule is here. Dresses that dance with the desert wind, blouses that capture the ocean's whisper. Made with love, made for you, made in Spain. Magnolya Collection – wear your story.
• •Sustainable Style, Uncompromising Quality. At Magnolya Collection, we believe in fashion that’s as kind to the earth as it is to your skin. Indulge in luxurious, eco-conscious fabrics and meticulous Spanish craftsmanship that stands the test of time. Elevate your wardrobe, effortlessly.
• •The Radiance of Spain, Woven into Every Thread. From sun-drenched inspirations to the skilled hands of our Spanish artisans, Magnolya Collection brings you versatile pieces that blend playful joy with sophisticated charm. Find your perfect expression of bohemian elegance.
• •More Than Just Clothing. It's a Magnolya Feeling. Experience the confidence of impeccably crafted womenswear. Our collections are designed to enhance your natural grace, offering timeless perfection and a touch of daring spirit for every occasion. Discover the Magnolya difference.