Brand Tone

Romantic, vintage-inspired, bohemian, artistic, and slightly rugged ('perfectly imperfect'). Evokes a sense of nostalgia, beauty, and individual expression.

Brand Values

• •Artistry
• •Individuality
• •Love
• •Imperfection
• •Vintage Inspiration
• •Bohemian Spirit
• •Sustainability (if applicable)
• •Timeless Beauty

Best Practices

• •Use evocative and poetic language to describe products and experiences.
• •Incorporate themes of love, imperfection, and personal journeys into your copy.
• •Maintain a consistent visual aesthetic across all platforms, emphasizing vintage and bohemian elements.
• •Encourage community engagement through questions and prompts that invite personal reflection.
• •Showcase the artistry and uniqueness of each product, highlighting its handcrafted nature.

Social Perception

Perceived as a brand that values artistry, individuality, and a romantic, vintage-inspired aesthetic. Seen as unique and authentic, attracting a dedicated following that appreciates handcrafted, ethically made clothing.

Copy Examples

• •"Adorn yourself in the whispers of yesterday. Our newest collection, crafted with love and imbued with the spirit of timeless beauty."
• •"Each stitch tells a story. A story of resilience, of dreams, and of the perfectly imperfect journey we call life."
• •"Embrace the artistry of imperfection. Discover one-of-a-kind pieces that celebrate your unique spirit and style."
• •"Wander through fields of dreams in our vintage-inspired designs. Let your soul dance in the soft embrace of natural fabrics and timeless silhouettes."
• •"More than just clothing, it's wearable art. A reflection of your inner muse, a testament to the beauty that lies within."