Brand Tone

Enthusiastic & Passionate, Innovative & Experimental, Community-Focused & Welcoming, Approachable yet Quality-Driven, Playful & Creative

Brand Values

• •High Quality
• •Innovation
• •Community
• •Customer Experience
• •Passion
• •Environmental Awareness
• •Growth & Ambition

Best Practices

• •Use Active, Enthusiastic Language: Employ vivid verbs and energetic adjectives. Words like \"crusher,\" \"juicy,\" \"massive,\" \"epic,\" \"bold,\" \"vibrant,\" and \"adventurous\" align with their current tone.
• •Embrace Experimentation in Your Wording: Just as they experiment with beers, don't be afraid to use playful, creative, or slightly edgy (but still welcoming) language, especially in beer names and descriptions.
• •Highlight Community & Connection: Regularly include calls to action that encourage engagement (e.g., \"What are you sipping on?\", \"Tag a friend who needs this\"). Mention local partnerships or how the brewery brings people together.
• •Be Authentic & Transparent: Share the passion behind the brewing process. Brief insights into ingredients, brewing techniques, or the \"why\" behind a particular beer can resonate well. If referencing their \"Who We Are\" or mission, ensure it feels genuine.
• •Maintain a Balance Between Expert & Approachable: While showcasing brewing expertise and innovative ingredients, ensure the language remains accessible to a broad audience, from seasoned craft beer drinkers to newcomers. Avoid overly technical jargon without explanation. Focus on the experience and flavor.

Social Perception

Highly Regarded for Beer Quality, Innovative and Exciting, Strong Local Following & Destination, Community Hub, Engaging Online Presence

Copy Examples

• •Get ready to dive into a haze of glory! hazy IPA, is PUMPING with [adj. e.g., vibrant Citra and stone fruit] notes. We’ve packed this one with [unique element, e.g., a new experimental hop blend] for an absurdly juicy experience that’ll electrify your tastebuds. Available NOW in the taproom and for NJ delivery. Let the haze magnify your day! #MagnifyBrewing #NJCraftBeer #HazyIPA #NewRelease #DrinkLocal
• •YEARS OF BEER! Can you believe it? We’re celebrating [Number] years of pushing boundaries, brewing bold flavors, and sharing our passion with YOU, our amazing community! Join us on [Date] for an epic anniversary bash packed with exclusive brews, live music, and good vibes. Let's raise a glass to many more! Full tap list and surprises coming soon. #MagnifyTurns[Number] #BreweryAnniversary #NJEvents #CraftBeerCommunity #FairfieldNJ #MedfordNJ
• •It started with a spark in Portland, Maine, and a dream to bring that vibrant craft beer energy back to New Jersey. We didn't just want to make beer; we wanted to MAGNIFY the scene, create a hub for flavor explorers, and brew damn good, innovative beer that gets people talking. From our first batch to our latest experiment, quality and community are at our core. Cheers to the journey! #MagnifyBrewing #OurStory #CraftBeerPassion #NJBeer #InnovationInACan
• •Your weekend just got a whole lot tastier! The taps are flowing with fresh, adventurous brews at both Fairfield & Medford. Whether you're a die-hard hophead or a sour fanatic, we've got something to blow your mind. Grab your crew, soak in the vibes, and discover your next favorite pint. What are you sipping on today? #MagnifyTaproom #NJBrewery #WeekendVibes #CraftBeerExperience #BeerOClock #FlavorAdventure
• •Why do we obsess over new hop varieties and tweak our recipes? Because 'good enough' isn't in our vocabulary. At Magnify, innovation is king. We live for that next 'aha!' moment in the brewhouse, crafting unique experiences that you won't find anywhere else. This week's 'Experiment #067' is a testament to that – a [brief, intriguing description]. Dare to try? #MagnifyInnovation #ExperimentalBeer #CraftBeerCulture #AlwaysBrewing #PushingBoundaries #NJMade