Brand Tone

Empowering & Inspiring, Professional & Quality-Focused, Supportive & Community-Oriented, Innovative & Reliable, Accessible & User-Friendly

Brand Values

• •Quality
• •Trust
• •Creativity & Empowerment
• •Innovation
• •Customer Focus & Community
• •Responsibility & Sustainability

Best Practices

• •Emphasize Empowerment and Creativity: Consistently use language that inspires artists and makers, highlighting how Magnifico Resins enables them to achieve their creative vision (e.g., "bring your ideas to life," "unlock your creativity").
• •Highlight Quality and Reliability: Always underscore the premium, professional-grade quality, clarity, durability, and ease of use of the products. Use terms like "crystal-clear," "flawless finish," "trusted performance."
• •Foster a Sense of Community: Encourage user-generated content, feature customer artwork (with permission), and use inclusive language that makes customers feel part of the "Magnifico family" or "creative community."
• •Maintain a Supportive and Accessible Voice: Especially when addressing beginners, ensure the language is encouraging, straightforward, and helpful. Provide clear instructions and tips.
• •Communicate Brand Values Transparently: Weave in mentions of core values like trust, innovation, and responsibility (including sustainability where applicable) to reinforce the brand's identity and commitment beyond just the product.

Social Perception

Positive Customer Experiences, Reliable for Artists, Good Value, Responsive Customer Service, Areas for Improvement (Minor)

Copy Examples

• •Headline: Unlock Your Vision: Crystal-Clear Resin, Limitless Creativity. Body: At Magnifico Resins, we believe your art deserves the best. Our 'One Resin' delivers an impeccable, bubble-free finish every time, empowering you to bring your most ambitious projects to life. Trusted by artists, made for you. #MagnificoResins #ResinArt #CreateWithConfidence Tone: Empowering, Quality-Focused.
• •Headline: Fast Cures, Flawless Shine. Meet 12H Resin by Magnifico. Body: Don't let long curing times hold back your inspiration! Magnifico's 12H Resin offers an ultra-glossy, durable finish in just 12 hours. Perfect for professionals and hobbyists who demand quality and speed. What will you create? #Magnifico12H #ResinCraft #InnovationInArt Tone: Innovative, Professional.
• •Headline: More Than Just Resin. It’s a Promise of Quality. Body: From intricate jewelry to stunning river tables, Magnifico Resins provides the clarity, durability, and ease of use you need. Our founder’s vision: resin you can truly trust. Join our community of creators today! #MagnificoQuality #TrustedByArtists #ResinCommunity Tone: Trustworthy, Community-Oriented.
• •Headline: Beginner-Friendly, Expert Results. Start Your Resin Journey! Body: New to resin art? Magnifico Resins makes it easy! Our formulas are designed for a smooth, bubble-free application, ensuring a beautiful, professional finish even for your first project. Let your creativity flow! #MagnificoForBeginners #EasyResinArt #DIYCrafts Tone: Accessible, Supportive.
• •Headline: Create Boldly. Create Responsibly. With Magnifico. Body: We're committed to innovation and sustainability. Our high-performance resins, including eco-friendly options like our 100% organic Monocoat Oil, help you create with passion and peace of mind. Discover the Magnifico difference. #SustainableArt #EcoFriendlyResin #MagnificoInnovation Tone: Responsible, Innovative.