Brand Tone

Sophisticated, artistic, and fashion-forward. Also confident, unconventional, and sensual.

Brand Values

• •Craftsmanship and Quality
• •Individuality and Personal Expression
• •Fashion-Driven Design
• •Emotional Aesthetics and Cultural Depth
• •Timelessness and Durability
• •Modern Luxury
• •Considered Production

Best Practices

• •Embrace Evocative Language: Use descriptive, sensory words that speak to texture, light, and emotion, rather than purely functional terms. Think silken touch, subtle sheen, emotional aesthetics.
• •Maintain a Fashion-Forward Perspective: Frame products and concepts with a fashion sensibility. Use terms like wardrobe for your bed, collections, styling, and personal expression.
• •Prioritize Understated Luxury: Let the quality and design speak. Avoid overly boastful or loud claims. Confidence should be conveyed through the quality of the copy and the inherent value of the products.
• •Inspire Individuality: Consistently reinforce the idea of mixing and matching, creating personal narratives, and self-expression. Avoid prescriptive sets language unless specifically part of a curated offering.
• •Incorporate Cultural and Artistic Nuances: Subtly weave in references to art, design, or cultural movements that align with the brand’s aesthetic, appealing to an intellectually and artistically inclined audience.

Social Perception

High-end, luxury brand that brings a distinct and innovative fashion perspective to the world of bedwear and home textiles. Customers and the media see it as artistic, stylish, and a leader in quality. The brand is associated with Scandinavian minimalism but with a bold, expressive edge.

Copy Examples

• •Headline (Website/Social Media): Magniberg: Dress Your Bed. Express Your World. Body: Beyond sleep, lies expression. Discover a wardrobe of textures and hues designed to tell your story. Fashion-forward bedwear, timeless by design.
• •Product Description (Sateen Duvet Cover): The Sateen Collection: Where light dances and comfort envelops. Woven from the finest Supima® cotton, its subtle sheen and silken touch transform your bed into a sanctuary of understated luxury. Mix with our textured linens or bold jerseys for a narrative that is uniquely yours.
• •Instagram Post: Image: Artfully rumpled bed showcasing a mix of Magniberg textures – perhaps a poplin sheet, jersey pillowcase, and a wool blanket casually draped. Caption: Your sanctuary, your statement. Magniberg invites you to compose your own definition of comfort and style. Explore the art of layering. #Magniberg #EmotionalAesthetics #DressYourBed #LuxuryBedwear
• •Brand Story Snippet (About Us Page): Born from fashion, reimagined for the home. Magniberg was founded on the belief that our living spaces deserve the same consideration for style and quality as our wardrobes. We infuse cultural narratives and emotional depth into every thread, creating pieces that are not just lived with, but felt.
• •Email Subject Line (New Collection): Unveiling Magniberg [Collection Name]: A New Dialogue in Texture and Tone. Email Body Excerpt: Dear [Customer Name], This season, Magniberg explores [brief inspiration behind the collection]. Discover new pieces designed to provoke, comfort, and inspire – ready to become part of your personal landscape.