Brand Tone

caring, hopeful, and supportive, blended with a friendly and approachable Irish charm

Brand Values

• •Empathy and Support
• •Quality and Efficacy
• •Style and Functionality
• •Holistic Wellness
• •Customer Empowerment
• •Irish Identity
• •Resilience

Best Practices

• •Lead with Empathy: Always acknowledge the customer's experience with pain or discomfort first. Use phrases that show understanding and support, like "We understand the journey..." or "Tired of letting pain dictate your day?".
• •Weave in the Founders' Story: Briefly referencing Ciara and Judith's personal experience and medical background adds authenticity and builds trust.
• •Highlight Both Style and Benefit: Never focus on just one aspect. The unique selling proposition is the combination of fashion and function. Use descriptive words for both the aesthetic appeal and the wellness benefits.
• •Maintain a Hopeful and Positive Outlook: While acknowledging pain, the overall message should be one of hope, empowerment, and the possibility of a more comfortable and joyful life.
• •Incorporate Irish Warmth: Use friendly, approachable language. Phrases like "an Irish summer's day" or mentioning their "Guaranteed Irish" status reinforces their identity and adds a touch of local charm.

Social Perception

Magnetic Mobility is generally perceived very positively by its customers and the public. They are seen as a trustworthy Irish brand offering stylish jewellery that provides tangible relief from various types of pain and discomfort, particularly arthritis, migraines, and menopause symptoms.

Copy Examples

• •Facebook/Instagram Post: "Tired of pain calling the shots? ✨ We believe in a life lived fully, like a vibrant Irish summer's day! Our handcrafted magnetic bracelets are designed to bring you comfort and style, so you can step back into joy. Discover your perfect piece and feel the Magnetic Mobility difference. #PainReliefJourney #StylishWellness #IrishDesign #MagneticMobility"
• •Product Description Snippet (for a new bracelet): "Meet the 'Serene Clover' 🍀 – where Irish charm meets soothing relief. Each link in this beautifully crafted copper bracelet is designed not just to adorn your wrist, but to support your journey to better well-being. Feel the gentle power of nature and expert craftsmanship, and let pain take a step back. #CopperBracelet #HolisticHealing #MadeInIreland"
• •Email Newsletter Subject Line: "Rediscover Your Spark ✨ + A Special Treat Inside!" Body Snippet: "Hello [Customer Name], At Magnetic Mobility, we understand that every day can be a challenge when you're living with discomfort. That's why we pour our hearts (and 40 years of medical insight!) into creating jewellery that’s not only beautiful but designed to help you move through life with greater ease and joy. Find your comfort, find your style..."
• •TikTok Video Concept Caption: "From personal struggles with pain to helping thousands find relief – that’s our story! ❤️ Watch Ciara & Judith share their journey and how Magnetic Mobility began. We're more than just bracelets; we're a community of resilient spirits. 💪 #FounderStory #PainWarrior #MagneticHealing #IrishBusiness #YouAreNotAlone"
• •Website Banner Text: "Elegance Meets Easement. Explore our 4in1 Magnetic Jewellery, designed in Ireland to help you live beautifully, without the burden of pain. Free Irish Shipping on all orders! #MagneticMobility #ReliefInStyle"