Brand Tone

Luxurious, Expert, Passionate, Trustworthy

Brand Values

• •Quality
• •Exclusivity & Rarity
• •Customer Satisfaction
• •Natural & Ethical Sourcing
• •Culinary Experience

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Magnatum's tone (Luxurious, Expert, Passionate, Trustworthy) with examples of preferred vocabulary and phrasing. This ensures everyone writing for the brand is aligned.
• •Focus on Sensory Language: Use vivid descriptions that appeal to taste, smell, and texture to convey the luxury and quality of the products. Words like "intoxicating aroma," "delicate flavor," "velvety texture," "exquisite taste."
• •Highlight Exclusivity and Rarity: Subtly remind the audience of the special nature of truffles and caviar and Magnatum's role in providing access to these delicacies.
• •Maintain a Professional yet Passionate Demeanor: While luxurious, the tone should also convey genuine enthusiasm for the products and the culinary experiences they offer. Avoid overly casual or slang language.
• •Ensure Consistency Across All Channels: The tone used on the website, social media, email marketing, and any print materials should be harmonious and instantly recognizable as Magnatum. Regular audits of content can help maintain this consistency.

Social Perception

Customers and the public likely perceive Magnatum as a high-end supplier of gourmet food items, particularly for special occasions or for those with a discerning palate. The association with fine dining restaurants and chefs further elevates this perception. The pricing of their products positions them in the luxury segment. The emphasis on quality, natural sourcing, and EU certification likely contributes to a perception of trustworthiness and high standards.

Copy Examples

• •Magnatum: Indulge in the Extraordinary. Taste the World's Most Exquisite Truffles and Caviar. Since 2017, Magnatum has been synonymous with unparalleled quality in the realm of fresh truffles and caviar. We meticulously source only the finest, EU-certified delicacies, ensuring every bite is an unforgettable experience. Discover the essence of luxury.
• •The Art of Caviar, Perfected by Nature. Experience Magnatum. Our caviar is a testament to nature's brilliance. Sourced from fish raised in natural water basins with pristine mountain meltwater, its taste and texture are simply unmatched. Elevate your culinary creations with Magnatum's commitment to purity and quality.
• •Unearth True Culinary Treasures: Fresh Truffles from Magnatum. From the forests of Italy and France to your table, Magnatum delivers fresh truffles of exceptional aroma and flavor. Our dedication to quality and careful handling ensures these gastronomic jewels arrive in pristine condition, ready to transform your dishes.
• •More Than Ingredients, An Experience. Magnatum Caviar & Truffle Tastings. Join us for an exclusive journey into the world of fine delicacies. Our expert-led tastings offer a unique opportunity to explore the sophisticated flavors of Magnatum's caviar and truffles, perfectly paired with exquisite wines and champagnes.
• •The Magnatum Promise: Quality You Can Taste, Trust You Can Rely On. For over five years, discerning chefs and gourmands have trusted Magnatum for the highest quality truffles and caviar. Our commitment to excellence, from sourcing to delivery, ensures a culinary experience that is simply Magnatum.