Brand Tone

Elegant & Curated, Artistic & Inspired, Whimsical & Playful (Subtle), Quietly Confident, Helpful & Informative (Customer Service)

Brand Values

• •Originality & Uniqueness
• •Quality & Craftsmanship
• •Inspiration & Discovery
• •Aesthetic Appeal & Beauty
• •Thoughtful Gifting

Best Practices

• •Embrace "Singular and Inspired": Let this core concept guide your vocabulary. Use words that evoke uniqueness, artistry, craftsmanship, and thoughtfulness.
• •Maintain an Elegant Voice: Avoid overly casual slang or overly aggressive sales language. Keep the tone refined, confident, and inviting.
• •Tell the Story Behind the Objects: Briefly highlight the designer, the inspiration, or the unique qualities of the products. This reinforces the "curated" and "inspired" values.
• •Focus on the Experience: Frame purchases not just as transactions, but as discoveries or the acquisition of something special and lasting.
• •Keep it Visually Cohesive: Ensure that the tone of the copy is mirrored in the quality and style of your imagery, particularly on platforms like Instagram. The language and visuals should work together to create a harmonious brand experience.

Social Perception

Charming and sophisticated Parisian boutique offering a distinctive collection of gifts and personal items. Appeals to customers looking for unique, high-quality products with an artistic or design-led sensibility. Attracts those who appreciate curation and a departure from mass-produced goods. Suggests a target audience that values individuality and artistic expression. Might subtly add a layer of perceived heritage, trustworthiness, or classic appeal for some.

Copy Examples

• •Instagram Post (New Jewelry Arrival): "Unveiling new whispers of elegance. Discover handcrafted pieces that tell a story, just waiting to become a part of yours. #MagnaCartaParis #DesignerJewelry #InspiredObjects"
• •Website Banner (Homepage): "Magna Carta Paris: Where singular objects and inspired design meet. Explore our curated collection of treasures."
• •Facebook Ad (Gift Ideas): "For the one who has everything, a gift from Magna Carta Paris speaks volumes. Find unique tokens of affection and artistry in our boutique. #ParisianGifts #UniqueFinds #MagnaCartaBoutique"
• •Product Description (Ceramic Vase): "More than a vase, it's a conversation starter. Each curve and glaze of this artisan ceramic piece is a testament to inspired craftsmanship. Bring a touch of Parisian elegance home. #ArtisanalDecor #HomeInspiration #MagnaCartaStyle"
• •Email Newsletter Subject (Seasonal Collection): "Be Inspired: Singular Treasures for the New Season at Magna Carta Paris"