Brand Tone

Aesthetic-Driven & Modern, Enthusiast-Focused & Technical, Creative & Customizable

Brand Values

• •Personalization
• •Aesthetic Quality
• •Sensory Experience
• •Innovation

Best Practices

• •Lean into Visual Storytelling: All copy should complement high-quality visuals, using descriptive, evocative language to paint a picture of the product's look, feel, and sound.
• •Use Enthusiast Terminology Authentically: Continue to use language that resonates with the mechanical keyboard community (e.g., "tactile," "linear," "PBT," "hotswap") to build credibility.
• •Focus on "The Build" as a Journey: Frame the copy around the creative process, empowering users who are building something unique rather than just buying a product.
• •Highlight the Sensory Benefits: Go beyond technical specifications by explaining what features mean for the user's experience, connecting specs to sensory perception (e.g., sound, feel).
• •Address the Elephant in the Room (Urgently): Strongly consider a complete rebranding to differentiate from the stroller business and its safety recall. If not, transparently explain the distinction in an "About Us" section.

Social Perception

For the keyboard audience, the perception is nascent, niche, and largely unknown, defined by its own marketing. For the general public, the dominant perception is negative and tied to a baby stroller safety recall, creating a severe trust and safety barrier for the entire brand.

Copy Examples

• •Sound on. Feel on. Your setup is an extension of you. Make it speak your language with our new Azure Ceramic series. Cool to the touch, deep in sound, built for your flow. Tap the link in bio to start your next build.
• •Headline: The Art of the Keystroke. Sub-headline: Design your ultimate typing experience. From silent and sleek to tactile and thocky, every component is a choice. Your choice.
• •Headline: Stop Adapting. Start Building. Body: Your desk is your domain. Why settle for a generic keyboard? At Magic ZC, we provide the canvas\u2014premium frames, artisan keycaps, and precision switches. You create the masterpiece. Experience true personalization.
• •Your New Centerpiece: The MK-Ceramic Collection is Here.
• •Engineered for sound, designed for sight. Our new aluminum base provides the solid foundation your build deserves. Its minimalist profile and anodized finish are the perfect starting point for any keycap combination, ensuring your setup looks as good as it feels to type on.