Brand Tone

Artistic, Whimsical, and Reassuring

Brand Values

• •Originality and Exclusivity
• •Quality Craftsmanship
• •Customer-Centric Service
• •Creating Lasting Memories

Best Practices

• •Lead with "Artistry and Exclusivity": Always use words that emphasize the handcrafted and unique nature of the products. Use terms like "hand-drawn," "illustrated by our artists," "exclusive design," "masterpiece," and "treasure."
• •Incorporate "Whimsy and Enchantment": Lean into the "MagicWand" name. Use words like "magic," "enchanting," "fairytale," "charm," and "unfold" to create a consistent brand personality that is both romantic and imaginative.
• •Focus on the Keepsake Value: Frame the products not as disposable paper goods, but as lasting mementos. Use phrases like "a work of art," "a forever keepsake," and "frame-worthy" to highlight their permanence.
• •Balance Magic with Reassurance: While the tone is whimsical, it must be grounded in trust. Always pair magical language with reassuring facts, such as "Fast Shipping," "Thousands of 5-Star Reviews," and "Quick to Respond," to build confidence with anxious couples.
• •Tell a Story: The copy should consistently focus on telling the couple's story. Use language that invites personalization and collaboration, such as "your love story," "your unique venue," and "let's create your vision," to make the customer the hero of the brand's narrative.

Social Perception

Highly trusted, offering artisan quality, and recognized as a niche specialist.

Copy Examples

• •Your Love Story is a Work of Art. Don't just send an invitation—send a masterpiece. Our artists hand-draw your unique wedding venue or city skyline to create stationery your guests will treasure forever. The magic is in the details. ✨ Shop our exclusive collections.
• •Where Forever Starts with Hand-Drawn Charm. From fairytale castles to your city skyline, our Renaissance-style illustrations turn your wedding stationery into a timeless keepsake. Explore our exclusive designs.
• •A little magic for your big day! Welcome to MagicWand Weddings! We believe your wedding stationery should be as unique as your love story. That’s why our artists pour their hearts into every hand-drawn detail, from save-the-dates to thank you cards. Let's create something enchanting together.
• •Feature Your Venue as a Masterpiece. Your wedding location holds a special place in your heart. Let us capture its essence with a custom, hand-drawn illustration. Printed on luxurious cardstock, this isn't just an invitation; it's the first chapter of your forever, beautifully told.
• •Still Searching for the Perfect Detail? Let us wave our magic wand. Our custom-illustrated guest books and invitations are the unforgettable touch you've been looking for. With thousands of 5-star reviews, you can trust us to make your vision a reality.