Brand Tone

enchanting, nurturing, and celebratory

Brand Values

• •Personal Connection
• •Childhood Wonder
• •Boosting Self-Esteem
• •Quality & Craftsmanship
• •Literacy and Learning

Best Practices

• •Lead with Emotion, Support with Features: Always start with the emotional benefit H_the joy, the confidence boost, the connection. Then, mention the features like high-quality paper or beautiful illustrations as proof of the value.
• •Use "Magic" and "Wonder" Vocabulary: Consistently use a lexicon of enchanting words (e.g., magic, wonder, adventure, hero, treasure, keepsake, sparkle, dream) to maintain the brand's whimsical tone.
• •Speak Parent-to-Parent: Write copy as if you are one parent sharing a wonderful discovery with another. Use relatable scenarios, like the search for a meaningful gift or the joy of seeing your child happy. This builds community and trust.
• •Center the Child as the Hero: In every piece of copy, the child should be the main character. Use phrases like "Your child is the star," "A story all about them," and "Celebrate their uniqueness." This reinforces the core concept of the product.
• •Frame it as a "Timeless Treasure," Not a "Book": Elevate the product's perception. It's not just another item on the bookshelf; it's a "forever keepsake," a "timeless treasure," or a "memory in the making." This language justifies the premium positioning and highlights its lasting value.

Social Perception

premium, heartwarming, and reliable brand

Copy Examples

• •The Gift They'll Never Forget. It’s more than a book. It’s the story of their courage, their kindness, their magic. In a world of fleeting trends, give a timeless treasure that shows them they’re the hero of their own story. Personalize their adventure in minutes. ✨
• •Turn Your Child Into a Hero. Create a one-of-a-kind, personalized book that builds confidence, sparks imagination, and becomes a memory they'll cherish forever.
• •A Story Just for [Child's Name]...
• •Looking for a truly magical birthday gift? 🎁 A personalized book from Magic Stories puts your favorite little one at the center of the adventure. A beautiful keepsake that teaches them the magic of their own name. #PersonalizedGifts #KidsBooks #MagicOfReading
• •On-screen text: From screen to their hands in a week! ✨ The reaction is worth everything. ❤️ Caption: Making my daughter the star of her own book was the best decision! 😭 #magicstories #personalizedbook #kidsgifts #toddlerreacts