Brand Tone

Helpful and Educational, Encouraging and Inspirational, Quality-Focused and Confident, Customer-Centric and Responsive, Enthusiastic and Passionate

Brand Values

• •Quality and Performance
• •Creativity and Artistry
• •Customer Satisfaction
• •Safety and Transparency
• •Accessibility and Support

Best Practices

• •Prioritize "How-To" and Educational Content: Consistently provide value by explaining processes, offering tips, and showcasing the possibilities of resin art. This reinforces the helpful and expert aspect of the brand.
• •Use Positive and Empowering Language: Employ words that inspire creativity, build confidence, and highlight the joy of making. Phrases like "unleash your creativity," "bring your vision to life," and "stunning results" align with this.
• •Emphasize Quality and Key Features Clearly: Don't shy away from detailing product benefits like "crystal-clear," "UV resistant," "scratch-resistant," and "easy-to-use." This builds trust and justifies the premium nature of the product.
• •Maintain a Friendly and Approachable Voice: Even when discussing technical aspects, keep the language accessible and welcoming, especially for beginners. Address customers directly and foster a sense of community.
• •Showcase, Don't Just Tell: Incorporate customer testimonials, user-generated content, and before-and-after project visuals in your marketing materials. This validates claims and provides social proof, reinforcing the perception of a trusted and effective product.

Social Perception

Positive Product Performance, Good Value, Responsive Customer Service, Ease of Use for Beginners, Mixed Feedback on Odor and Cure Time, Appreciation for Canadian Origin, Growing Online Community

Copy Examples

• •Headline: Unlock Your Inner Artist: Crystal-Clear Resin, Effortless Creations. Body: Dreamt of crafting stunning resin art? Our premium, easy-to-use epoxy resin is your perfect partner. Low odor, self-leveling, and a glass-like finish every time. Start your masterpiece today! (Tone: Encouraging, Quality-Focused, User-Friendly)
• •Headline: Say Goodbye to Bubbles, Hello to Brilliance! Magic Resin Makes it Easy. Body: Tired of pesky bubbles ruining your flow? Our expertly formulated resin minimizes bubbles for a flawless, crystal-clear cure. Spend less time troubleshooting and more time creating! Watch our quick tutorial to see the magic. (Tone: Problem-Solving, Confident, Helpful)
• •Headline: From River Tables to Dazzling Coasters: Quality You Can Trust, Results You'll Love. Body: Whether you're a seasoned pro or just starting your resin journey, our versatile epoxy delivers exceptional strength, clarity, and UV resistance. Safe for your home, stunning for your art. What will you create? (Tone: Quality-Focused, Versatile, Inspirational)
• •Headline: Join the Magic Resin Family! Your Vision, Our Support. Body: We're more than just resin; we're a community of creators. Get inspired by fellow artists, access helpful guides, and enjoy fast shipping on all your supplies. Got a question? Our friendly Canadian support team is here to help! (Tone: Community-Focused, Supportive, Customer-Centric)
• •Headline: Create with Confidence: Non-Toxic, Food-Safe Finish for Your Unique Projects. Body: Craft beautiful, durable pieces that are safe for everyday use. Our resin cures to a non-toxic, food-grade surface, perfect for custom countertops, serving trays, and more. Let your creativity shine, safely! (Tone: Safety-Conscious, Reassuring, Quality-Focused)