Brand Tone

Inspiring & Motivational, Friendly & Approachable, Creative & Whimsical, Positive & Upbeat

Brand Values

• •Organization & Productivity
• •Goal Achievement
• •Creativity & Self-Expression
• •Positivity & Well-being
• •Quality & Improvement

Best Practices

• •Develop a Brand Voice Chart: Clearly define your tonal values (e.g., Inspiring, Friendly, Whimsical, Positive) and provide 'do's and don'ts' for each. For instance, 'Do: Use encouraging and uplifting language. Don't: Sound overly corporate or generic.'
• •Create a 'Magic' Word Bank: Compile a list of words and phrases that align with the brand's whimsical and motivational identity (e.g., 'enchanting,' 'sparkle,' 'unlock,' 'dream,' 'inspire,' 'celebrate,' 'journey'). This ensures consistency and helps copywriters quickly tap into the brand's unique lexicon.
• •Always Focus on the 'Why': Connect product features to the emotional benefits and values. Instead of just saying 'weekly layout,' explain how the 'thoughtfully designed weekly layout helps you embrace each week with clarity and a touch of magic.'
• •Maintain Visual and Textual Harmony: Ensure that the copywriting style complements the visual elements used on the website and social media. If the visuals are cute and whimsical, the copy should echo that feeling.
• •Engage Authentically: When interacting with customers on social media or in email responses, maintain the friendly, approachable, and positive tone. Address them in a way that makes them feel part of the 'Magic Planner' community.

Social Perception

Positive for its Aesthetics and Utility, Engaged Community (especially on Instagram and TikTok), Perceived as Unique, Strong association with the idea that using their planners brings happiness and creativity.

Copy Examples

• •Headline: Unlock Your Most Magical Year Yet! Body: Stop dreaming, start doing! The Magic Planner is your beautifully designed companion for turning everyday tasks into enchanting achievements. Get ready to organize your days, chase your biggest goals, and sprinkle a little magic into every moment. Call to Action: Discover Your Magic Planner!
• •Headline: More Than Just a Planner, It's Your Daily Dose of Inspiration. Body: Feeling overwhelmed? Let the whimsical charm and thoughtful layout of the Magic Planner bring joy and clarity to your busiest days. With dedicated sections for your dreams, notes, and weekly triumphs, you'll find planning feels less like a chore and more like a creative escape. Call to Action: Plan a Happier You!
• •Headline: Make Your Goals Sparkle! Body: Our Magic Business Planner isn't just about spreadsheets and deadlines; it's about bringing your brilliant ideas to life with flair! Track your progress, celebrate your wins, and let its inspiring design motivate you to build the business you've always envisioned. Call to Action: Elevate Your Business, Magically!
• •Social Media Post (Instagram/Facebook): (Image: A vibrant flat lay of a Magic Planner surrounded by coffee, pens, and flowers) Caption: 'Creativity + Paper = Pure Happiness! ✨ What magical goals are you penning down this week? Share your dreams in the comments below – let's inspire each other! #MagicPlanner #GoalGetter #PlanWithMagic #CreativePlanning #OrganizedLife'
• •TikTok Video Idea: Visuals: Quick cuts showing someone joyfully unboxing a Magic Planner, flipping through its illustrated pages, writing down a goal, and then a satisfying checkmark next to it. Upbeat, magical-sounding music. Text Overlay: 'Unleash your inner magic! ✨ Plan your dreams, live your best life. #MagicPlanner #PlannerAddict #TikTokMadeMeBuyIt #OrganizationHacks #DreamBig'