Brand Tone

Mystical & Esoteric, Empowering & Spiritual, Knowledgeable & Authentic, Inclusive & Welcoming, Intimate & Personal

Brand Values

• •Spirituality & Mysticism
• •Authenticity
• •Empowerment
• •Community
• •Respect for Nature
• •Knowledge & Guidance

Best Practices

• •Develop a Brand Voice Guide
• •Understand Your Audience Deeply
• •Embody the Values in All Communications
• •Maintain Consistency Across Platforms
• •Train and Empower Your Team

Social Perception

Customers who find quality products, helpful information, and a sense of community will view the brand favorably. They might see it as a trusted source for their spiritual needs, a supportive community, and an authentic practitioner-run business.

Copy Examples

• •Unlock the ancient wisdom within. At Magick Souls, we curate authentic tools and sacred knowledge to illuminate your unique spiritual journey. Explore the path to your inner power.
• •Feel the gentle yet potent energy of our ethically sourced Rose Quartz. Known as the stone of unconditional love, it opens the heart chakra to foster compassion, self-love, and emotional healing. Each piece is unique, just like your soul's whisper.
• •The New Moon beckons a fresh cycle, a potent time for intention setting and manifestation. What seeds of magick are you planting tonight? Share your aspirations with our kindred spirits below. ✨ #NewMoonMagick #IntentionSetting #MagickSoulsCommunity
• •Divine Guidance Awaits: Connect with Your Spirit Guides
• •Born from a passion for the mystical arts and a deep respect for ancient traditions, Magick Souls is more than a shop – it's a sanctuary for seekers, a resource for practitioners, and a community bound by the invisible threads of magick.