Brand Tone

Value-driven and Promotional, Friendly and Approachable, Enthusiastic and Exciting, Community-focused (local)

Brand Values

• •Value for Money
• •Variety and Selection
• •Customer Convenience
• •Accessibility
• •Local Focus

Best Practices

• •Always Emphasize Value: Every piece of copy should, where appropriate, reinforce the core message of "wholesale prices," "deals," "savings," or "value for money." This is the primary draw.
• •Use Friendly and Inclusive Language: Maintain an approachable, welcoming tone. Avoid overly formal or technical jargon. Address the audience directly (e.g., "you," "your family").
• •Inject Enthusiasm (Especially on Social Media): Use positive adjectives, emojis (sparingly and appropriately for the platform), and exclamation points to convey excitement about the deals and products.
• •Highlight Variety and One-Stop-Shop Aspect: Regularly remind customers of the wide range of products and services available, positioning Magic Dealz as a convenient solution for multiple needs.
• •Keep it Clear and Direct: Copy should be easy to understand and get straight to the point. Clearly state the offer, the product benefit (usually savings or variety), and the call to action (visit store, shop online, follow page).

Social Perception

Bargain Destination, Hidden Gem, Family-Oriented Retailer, Generally Positive (among those aware)

Copy Examples

• •✨ Your Calgary Deal Paradise! ✨ Why pay more? Magic Dealz brings you wholesale prices on everything your family needs! From stylish home décor 🛋️ to the latest tech accessories 📱 and fun toys for the kids 🧸. Visit us on 32 St NE and discover magical savings today! #MagicDealzYYC #CalgaryDeals #ShopLocalSaveBig
• •Don't Miss Out! Jaw-Dropping Deals Weekly! Welcome to Magic Dealz, where every visit is a treasure hunt! We're constantly stocking new, amazing items at prices that will make you smile. Follow us to get the first look at our weekly flyers and unmissable offers. Your wallet will thank you! 😉 #WholesalePrices #FamilySavings #YYCShopping
• •Authentic Brands, Magical Prices! 🤩 Dreaming of that perfect branded perfume or authentic NHL gear without breaking the bank? Magic Dealz has you covered! We source genuine products and offer them at incredible wholesale prices. Plus, get 50% off shipping on online orders! 🛍️ #RealDeals #BrandBargains #MagicDealzFinds
• •More Than Just Deals – It's Magic! ✨ At Magic Dealz, we're not just about amazing prices; we're about amazing variety! Discover unique Native-themed gifts, essential kitchenware, and even get your passport photo taken – all under one roof! We're your community store for savings and convenience. Come say hi! 👋 #OneStopShop #CalgaryCommunity #EverydayMagic
• •🎉 Stock Up & Save BIG at Magic Dealz! 🎉 Hello Calgary! Get ready for fantastic finds from apparel to electronics, all at prices that feel like magic. We're packed with deals for everyone in the family. Visit Magic Dealz at Unit C 3181 32 St NE – your adventure in savings starts here! #DealHunterYYC #SaveBigWithMagic #CalgaryRetail