Brand Tone

Empathetic, Positive, Solution-Oriented, and Approachable

Brand Values

• •Empowerment
• •Comfort
• •Support
• •Inclusivity
• •Quality & Affordability
• •Customer Focus
• •Sustainability & Ethical Practices

Best Practices

• •Use language that resonates with her experience (e.g., 'ill-fitting bras,' 'pinching, poking').
• •Lead with Solutions & Benefits: Instead of just listing features, focus on how the product solves a problem or improves her life (e.g., 'lifts and accentuates your girls against sagging,' 'smooths bulges for a Flattering Silhouette').
• •Reinforce the idea that the products help women feel good about themselves.
• •Encourage interaction and make customer support feel accessible.
• •Maintain a consistent tone across all platforms, reflecting empathy, positivity, and practicality.

Social Perception

Problem Solver, Comfort Provider, Good Value, Reliable (with mixed sizing experiences but responsive customer service), Influencer Approved

Copy Examples

• •Gently correcting your posture while providing the lift you love.
• •We believe every woman deserves a bra that feels like it was made just for her.
• •Discover the Magic Bra difference – where boutique quality meets incredible comfort and support, for every beautiful body.
• •[Shop Now] #BraMagic #ConfidenceBoost
• •Say Goodbye to Back Fat! No more pinching, poking, or adjusting.