Brand Tone

Empathetic, Supportive, Confident, Empowering, Solution-Oriented, Reassuring, Accessible, Value-Driven, Friendly, and Engaging.

Brand Values

• •Comfort
• •Support
• •Confidence
• •Inclusivity/Celebration of Curves
• •Customer Satisfaction
• •Value/Affordability
• •Sustainability & Ethical Practices
• •Innovation

Best Practices

• •Emphasize Empowerment and Confidence: Frame the bras not just as undergarments, but as tools that help women feel more confident, comfortable in their skin, and ready to take on their day.
• •Position Magic Bra as the understanding solution.
• •Highlight Value and "Boutique Experience": Reinforce the idea of getting high-quality, thoughtfully designed bras at an affordable price point.
• •Incorporate Solution-Oriented Language: Clearly articulate how specific bras solve particular problems (e.g., "need a strapless that actually stays up?", "looking for gentle nursing support?").
• •Maintain authenticity by addressing customer concerns promptly and transparently, fostering trust and long-term relationships.

Social Perception

Primarily positive and engaged on owned platforms but with responsiveness and fulfillment issues noted on external review sites.

Copy Examples

• •Feel empowered every day.
• •Our Posture Bra is Your Secret Weapon.
• •It’s comfort that makes a real difference.
• •Just Pure, Blissful Support.
• •#MagicBraConfidence #ComfortRevolution