Brand Tone

enchanting, spiritual, and supportive, with a friendly and accessible approach, emphasizing personal transformation and connection while remaining warm and genuinely passionate

Brand Values

• •Quality and Authenticity
• •Customer-Centricity
• •Ethical Sourcing
• •Passion and Knowledge
• •Accessibility and Inclusivity

Best Practices

• •Maintain a Mystical yet Grounded Vocabulary: Continue to use words like "magic," "energy," "journey," and "harmony," but always ground them in the tangible beauty and quality of the physical products.
• •Focus on the Customer's Personal Journey: Frame product descriptions and social media posts around how the crystals can support and enhance the customer's individual path and well-being.
• •Be a Knowledgeable and Passionate Guide: Continue to share information and insights about the crystals in an enthusiastic and accessible way, positioning the brand as a trusted resource.
• •Uphold a Supportive and Encouraging Tone: In all communications, from customer service emails to social media replies, maintain a friendly, helpful, and encouraging tone that makes customers feel valued.
• •Visual and Textual Consistency: Ensure that the enchanting and high-quality aesthetic of the photography is always matched by copy that is equally magical and descriptive, creating a cohesive and immersive brand experience.

Social Perception

Highly positive; customers view the brand as trustworthy, reliable, and passionate, a go-to source for high-quality crystals with excellent customer service. The brand has cultivated a loyal community with a personal connection to products and company.

Copy Examples

• •Clear your mind and welcome focus with the serene energy of our new Fluorite specimen. Each piece is a unique masterpiece of nature, hand-selected to help you find your flow and unlock your inner clarity. Let its calming hues guide you on your journey.
• •Elevate your space with the gentle, loving energy of Rose Quartz. Our latest collection of towers are perfect for radiating compassion and harmony throughout your home. Tag someone who brings a little magic into your life! ✨
• •Unlock the magic for less! For a limited time, enjoy 20% off our entire collection of hand-picked crystals. Find the perfect piece to support your intentions and elevate your spirit. Your journey to inner wellness starts here.
• •Feeling called to the world of crystals but not sure where to start? Our latest blog post is your friendly guide to the five essential crystals for any beginner's collection. Discover the unique energies of Amethyst, Clear Quartz, and more, and learn how to incorporate their magic into your daily life.
• •Surrender to the magic of surprise! Our curated Mystery Box is filled with a hand-picked selection of high-energy crystals valued at over the price you pay. Whether you're a seasoned collector or new to the crystal world, this box is a delightful journey of discovery. What magic will you unbox? 🎁