Brand Tone

whimsical, fun, and aspirational

Brand Values

• •Creating Memorable Experiences
• •Fun and Excitement
• •Community and Connection
• •Accessibility

Best Practices

• •Lead with the Experience, Not the Product: Frame all copy around the feeling or the memory the customer will create. Use words like "experience," "moment," "unforgettable," and "enchanting" instead of just focusing on the item itself.
• •Embrace Whimsical and Evocative Language: Use a vocabulary that inspires wonder. Words like "magical," "dazzling," "vibrant," "spellbinding," and "celestial" align perfectly with the brand's tone.
• •Encourage User-Generated Content (UGC): Actively ask customers to share their "magical moments" on social media. This reinforces the community value and provides authentic marketing material that is perfectly on-tone.
• •Keep it Fun and Simple: Avoid overly technical jargon. The brand's appeal is in its simplicity. The copy should be easy to read, exciting, and get straight to the point of the fun. Use emojis like ✨, 🔥, 🌈, and 🤩 to add personality, especially on social media.
• •Be Consistent Across All Channels: Ensure the whimsical and aspirational tone is present everywhere, from the website's "About Us" page to customer service emails and social media replies. This creates a cohesive and trustworthy brand identity.

Social Perception

Customers perceive magicaloutdoor.com as providing novel and entertaining products, often described as fun, amazing, and magical, aligning with the brand name. The products are seen as ideal for parties, family gatherings, and holidays, and are highly 'Instagram-worthy' or 'TikTok-worthy,' driving social engagement.

Copy Examples

• •Don't just have a bonfire. Make it magical. ✨ Our fire-color-changing packets turn any flame into a vibrant rainbow of colors. Perfect for your next backyard party, camping trip, or cozy night in. Tap to get yours!
• •Your ordinary fire pit is about to get an extraordinary upgrade. Toss one of our Magical Fire packets into the flames and watch a brilliant display of blue, green, purple, and red emerge. It's more than just a fire; it's a centerpiece, a conversation starter, and a memory in the making.
• •(Video shows a plain bonfire, then someone tosses a packet in, and the flames erupt in color with an amazed reaction.) On-screen text: "Wait for the magic... 🤯 #magicalfire #bonfire #partytrick #summernights"
• •Planning a rustic wedding or a special outdoor event? Create an enchanting atmosphere your guests will never forget with colorful flames. A simple touch that adds a world of wonder. #weddingideas #outdoorevent #magicalmoments
• •Your Weekend Just Got a Lot More Colorful! Body: Hi [Name], why settle for a boring bonfire? Make your next outdoor gathering unforgettable with Magical Fire. For a limited time, get 20% off your order and be the hero of the party. Let's make some magic.