Brand Tone

Enthusiastic, friendly, magical, upbeat, celebratory, and conveys a sense of urgency and shared passion for Disney.

Brand Values

• •Craftsmanship and Individuality
• •Passion for Disney Magic
• •Community and Connection
• •Customer-Centricity

Best Practices

• •Embrace the Magic: Always use enthusiastic and positive language. Incorporate words like "magic," "enchanting," "sparkle," and "dream" to maintain a whimsical tone.
• •Utilize Emojis and Exclamation Points: These visual cues help to convey excitement and friendliness. Use them strategically to add personality to your posts.
• •Stay Connected to Disney Culture: Reference Disney movies, characters, songs, and park news to show that you are an authentic part of the fan community. This will resonate with your target audience.
• •Highlight the "Small Business" Aspect: Remind your audience that you are a small, passionate business. This fosters a sense of connection and encourages support for your craft.
• •Encourage User-Generated Content: Actively ask customers to share their photos and experiences. This not only provides social proof but also reinforces the community aspect of your brand.

Social Perception

Highly positive among customers and the Disney fan community, viewed as a reliable source for unique, high-quality Disney-inspired accessories, with strong authentic social proof from user-generated content and influencer features.

Copy Examples

• •✨ Bibbidi, bobbidi, NEW! ✨ Just dropped: our 'Midnight Magic' ears, inspired by Cinderella's iconic ball gown. Perfect for feeling like royalty on your next park adventure. Limited quantities available, so get yours before the clock strikes twelve!
• •Handmade with a touch of pixie dust! ✨ Did you know every pair of Magical Mania Ears is crafted by hand? That means your pair is uniquely yours. No two are exactly alike, just like the magic you'll make wearing them.
• •We want to see your #MagicalManiaEars in the wild! 🏰 Tag us in your park photos for a chance to be featured on our page. We love seeing our ears be part of your magical memories!
• •🎃 Get ready for spooky season! Our new Halloween collection is here to add some ghoulish glam to your park look. From haunted mansions to pumpkin spice, we've got the perfect pair of ears for all your fall festivities.
• •Ready to travel the world in a day? 🌐 Our Epcot-inspired 'World Traveler' ears are the perfect companion for your journey around the World Showcase. Where are you heading first?