Brand Tone

Whimsical & Playful, Friendly & Approachable, Enthusiastic & Passionate, Community-Oriented, Slightly Nostalgic

Brand Values

• •Magic & Joy
• •Creativity & Originality
• •Quality
• •Passion
• •Community
• •Customer Connection

Best Practices

• •Embrace the Magic: Consistently use words and phrases associated with magic, fairy tales, and the Disney universe (e.g., "enchanted," "pixie dust," "dream," "wish," "magical").
• •Stay Positive and Upbeat: Keep the language optimistic, joyful, and enthusiastic. Avoid negativity or overly formal language.
• •Engage with Questions and Emojis: Use questions to encourage interaction and emojis to convey emotion and playfulness, aligning with the friendly and approachable tone. ✨🏰💖
• •Highlight Community and Shared Passion: Regularly acknowledge and celebrate your customers and the shared love for Disney. Use inclusive language like "we," "us," and "our community."
• •Tell a Story: Frame product descriptions and social media posts with a narrative element, however small, that ties into the magical or Disney theme, making the products feel like part of a larger, enchanting story.

Social Perception

A Beloved Small Shop, High-Quality & Unique, Authentically Disney-Inspired, Engaging & Interactive, Trustworthy, A Go-To for "Park Gear" and Everyday Magic

Copy Examples

• •✨ Bibbidi Bobbidi NEW! ✨ Sprinkle some extra pixie dust on your park days (or just your Tuesday!) with our latest 'Never Grow Up' tee! Made with the softest cotton and a whole lotta magic, it's perfect for chasing dreams and monorails. Who's ready to fly to Neverland? 🚀 #MagicallyTaylored #DisneyStyle #ParkBound
• •Spotted: Taylor in her natural habitat (aka, surrounded by fabric and glitter! ✨) working on a super secret new collection that we just KNOW you're going to adore! Any guesses what enchanting theme is coming next? Drop your ideas below! 👇 #SmallShopMagic #WorkInProgress #MagicalSurprise
• •Wish Upon a Star... for Savings! 🌟 Our Enchanted Summer Sale is ON! Get 20% off your favorite magical gear and make every day feel like a fairytale. Limited time only, so don't let the clock strike midnight on these deals! 🕰️ Shop now! #MagicallyTayloredSale #DisneyDeals
• •How adorable does @DisneyFanGina look rocking our 'Happiest Place' sweatshirt in front of the castle?! 😍 We absolutely LOVE seeing your magical moments! Keep tagging us in your adventures for a chance to be featured! You guys make our world go 'round! 💖 #MagicallyTayloredCommunity #CustomerLove #StyledByMagic
• •Hold your enchanted updos in style! Our 'Wonderland Wanderer' scrunchie is designed to add a touch of curiouser and curiouser charm to your locks. Perfect for tea parties, unbirthday celebrations, or just tumbling down the rabbit hole of your day. Get ready to lose your head over how cute it is! 🎀 #MagicallyTaylored #HairAccessories #AliceInWonderland