Brand Tone

friendly, practical, and reassuring

Brand Values

• •Transparency
• •Commitment
• •Customer-First
• •Innovation
• •Learning and Humanity

Best Practices

• •Lead with the Benefit: Always start by highlighting how the product solves a problem or makes the customer's life easier. Focus on the outcome (e.g., "save time," "reduce stress," "effortless cleaning").
• •Maintain a Friendly and Accessible Tone: Use welcoming and encouraging language. Phrases like "Seja bem vindo(a)" and questions like "Cansado de...?" create a relatable and conversational feel.
• •Emphasize Practicality and Innovation: Consistently use words like "prático," "inovador," "eficiente," and "solução" to reinforce the brand's core mission of providing practical and innovative products.
• •Build Trust with Reassurance: Regularly mention the secure payment system, delivery guarantee, and return policy in your marketing materials to address potential customer concerns, especially in e-commerce.
• •Use Action-Oriented Language: Encourage immediate engagement with clear calls-to-action like "Compre agora," "Descubra," and "Conheça nossos produtos." This direct approach aligns with the brand's straightforward and problem-solving identity.

Social Perception

The brand is perceived as a provider of useful gadgets and problem-solving items that make daily tasks easier. The business model appears to be dropshipping, where they source trending and practical products from international markets (Europe, United States) and make them available to the Brazilian market. The emphasis on secure payment and a clear return policy is aimed at building trust with consumers.

Copy Examples

• •Tired of spending hours in the kitchen? 🍳 Discover the 'Abre Master' and get back your precious time. Open any jar with zero effort. Your new favorite kitchen helper is just a click away!
• •Say goodbye to stubborn stains and hello to a sparkling home! ✨ Our 'All Remover' makes cleaning less of a chore and more of a charm. Simplify your routine and enjoy a cleaner home, effortlessly.
• •Transform your clutter into harmony. The 'Arruma Fácil' organizer is the secret to a stress-free space. Make your home more practical and find peace in organization. Shop now and feel the difference!
• •Happy pet, happy life! 🐾 The 'Bola Interativa Pet' keeps your furry friend engaged and entertained for hours. Bring more joy and less stress into your home with practical solutions for your best friend.
• •At Magia da Compra, we believe life should be simpler. That's why we search the world for innovative products that save you time and stress. From the kitchen to the garden, discover the magic of an easier day.