Brand Tone

approachable, passionate, and joyful

Brand Values

• •Celebration of Nature's Beauty
• •Passion and Craftsmanship
• •Education and Inspiration
• •Accessibility
• •Personal Connection

Best Practices

• •Always Tell a Story
• •Maintain a Joyful Vocabulary
• •Speak from the "I"
• •Balance the Artist and the Educator
• •Write with an Open and Welcoming Tone

Social Perception

The public and customer perception of Maggi Cummings Art is that of a professional, authentic, and talented artist-led brand. She is perceived as a skilled watercolorist with a distinct and recognizable style characterized by vibrant colors and intricate detail. The brand is seen as credible and established, supported by her extensive background in art education. Customers likely perceive the brand as trustworthy and personal, fostering a sense of buying from a real person, not just a store.

Copy Examples

• •There's a magical moment when the brush hits the paper, and a creature I've only seen in nature starts to come to life. My newest collection is all about capturing the delicate, vibrant spirit of the Painted Lady butterfly. Each one is a little piece of joy, ready to bring the beauty of the outdoors into your home. Explore the full collection—link in bio! #MaggiCummingsArt #WatercolorButterfly #NatureInspiredArt #ArtForYourHome #VibrantArt
• •Headline: "Own a Piece of the Joy." Sub-headline: "These aren't just paintings; they're the original expressions of passion and detail. Explore one-of-a-kind watercolor works, created to capture the delicate and fleeting beauty of nature."
• •Hi there, it's Maggi! This week, between teaching a finger-painting lesson to my elementary students and chasing my own little ones, I found a quiet moment in the studio. It's in these moments that I can truly dive into my passion—translating the vibrant patterns of a feather into something you can hold onto forever. It’s a joy to create it, and an even greater one to share it. Thank you for being here! xo, Maggi
• •Title: "Azure Monarch" - Fine Art Print. Description: "Bring the bold, playful energy of a butterfly in flight to your walls. This fine art print is a perfect reproduction of an original watercolor, capturing every intricate detail and vibrant hue on archival fine art paper. It’s an affordable way to start your art collection and surround yourself with the beauty of nature."
• •Headline: Art that Feels like Sunshine. Primary Text: "Fill your space with vibrant, joyful watercolor art from Houston artist Maggi Cummings. Inspired by the delicate details of butterflies and feathers, each piece is a celebration of nature. Shop prints and originals today!"