Tono de Marca

friendly, warm, personal, playful, and affectionate

Valores de Marca

• •Love and Companionship
• •Family
• •Simplicity and Modernity
• •Personal Connection

Mejores Prácticas

• •Always Use "Pawrent" Terminology: Consistently use playful, pet-centric language like "pawrent," "Grand-Meow," and "Grand-Paw" to reinforce the brand's unique voice and create a sense of an insider community.
• •Tell the "Why": Continuously thread the brand's origin story and the "why" behind its creation into marketing materials. This personal narrative is a powerful differentiator and builds an emotional connection with the audience.
• •Focus on the Emotion: The copy should not just describe the product, but also evoke the feeling of love and joy that comes with being a pet owner. Highlight the moments and experiences that "pawrents" share with their pets.
• •Maintain a Simple and Clean Style: The language should mirror the minimalist aesthetic of the product designs. Avoid overly complex or technical jargon. Keep sentences clear, concise, and easy to read.
• •Engage with the Community: Use a conversational and inviting tone in all communications, especially on social media. Ask questions, encourage followers to share stories about their pets, and create a dialogue to foster a loyal community around the brand.

Percepción Social

A charming and relatable small business that provides high-quality, stylish products for proud pet owners, perceived as authentic and passionate, fostering a sense of community.

Ejemplos de Copy

• •Wear your heart on your sleeve and your love for your feline overlord on your chest. Our 'Cat Mom' tee is crafted for comfort during those all-important cuddle sessions. Because being a cat mom isn't just a title, it's a lifestyle.
• •From early morning walks to evening belly rubs, you're the best Dog Dad in the park. Our cozy hoodie is your new uniform for all your puppy-parenting duties. It's soft, durable, and perfect for carrying extra treats.
• •Your morning coffee just got a whole lot smarter. ☕️ Our new 'Pup-Ma' mug is here to make your daily routine a little brighter. Tag a fellow dog mom who needs this!
• •This Christmas, give the gift that celebrates the fluffiest member of the family. Our limited edition 'Meow! Christmas' collection is the purr-fect present for the 'Grand-Meow' and 'Grand-Paw' in your life.
• •We're Magenta Palm, a small business from Southern California with a big love for pets. Inspired by our own furry family member, we create simple, modern designs for proud 'pawrents'. Welcome to the club!