Brand Tone

Empowering, supportive, and practical

Brand Values

• •Empowerment
• •Efficiency
• •Professionalism
• •Generosity and Community
• •Profitability

Best Practices

• •Lead with the Benefit: Always start by addressing the photographer's main pain points: lack of time and the need to grow their business. Frame every product as a direct solution, using phrases like 'Save time,' 'Book more clients,' and 'Elevate your brand.'
• •Embrace the 'Mama' Tone: Maintain a supportive, nurturing, and encouraging voice. Use 'you' and 'your' to speak directly to the photographer. Position the brand as a mentor who genuinely wants to see them succeed.
• •Use Social Proof: Integrate snippets from testimonials directly into your copy. Phrases like 'Join hundreds of photographers who...' or featuring a direct quote can build trust and demonstrate proven results. Customer reviews are overwhelmingly positive and specific, making them powerful marketing assets.
• •Balance Aspiration with Practicality: Your copy should inspire photographers with the vision of a more successful business while grounding it in the practical, easy-to-use nature of the products. For example, 'Create a stunning, high-end client magazine in under an hour.'
• •Maintain Consistency Across Channels: Ensure the supportive and practical tone is consistent, whether in an Instagram caption, a YouTube video description, a product page, or an email newsletter. This builds a strong, recognizable brand identity that photographers can trust.

Social Perception

Overwhelmingly positive, with customers praising high-quality and ease of use, significant time-saving benefits, effectiveness as a business tool, and excellent value for money.

Copy Examples

• •Stop spending hours staring at a blank page. Your clients deserve a stunning, professional welcome guide, and you deserve to get back behind the camera. Our customizable welcome guides are ready in minutes, so you can impress clients and save time. Swipe to see the magic inside! ✨ #PhotographyBusiness #WelcomeGuide #MagazineMama
• •Your next 3 months of blog content are done. Imagine having a library of expertly written blog posts ready to attract and engage your ideal clients. Our pre-written article bundles do just that. Reclaim your time and boost your SEO effortlessly. Let's get you blogging.
• •Share your passion and create a new income stream. Our 'Teach Photography to Kids' curriculum has everything you need to host a fun, profitable workshop—from lesson plans to marketing materials. Empower the next generation of creators and grow your business. Click to learn more!
• •Never miss a lead again. Our pre-written email auto-responder series nurtures potential clients from the first inquiry to the final booking. Build trust and show off your professionalism without lifting a finger. It's the silent, hardworking assistant you've always wanted.
• •Holiday mini-sessions are coming! Are you ready? Our new Canva templates make it easy to create beautiful, high-converting marketing in minutes. Book more clients with less stress this season. Pin this for later and start planning your most profitable minis ever!