Brand Tone

Supportive and Empowering, Expert and Knowledgeable, Friendly and Approachable, Elegant and Sophisticated, Genuine and Passionate

Brand Values

• •Customer Centricity
• •Inclusivity
• •Quality and Design
• •Empowerment
• •Transformative Power of Fashion
• •Expertise

Best Practices

• •Always Empower: Use language that uplifts and instills confidence. Focus on how the clothing makes the wearer *feel* (e.g., "feel fabulous," "step out with confidence," "celebrate your unique style").
• •Highlight Expertise with Warmth: When mentioning stylists or advice, convey their knowledge in a friendly, approachable, and supportive manner, not an intimidating one. (e.g., "our caring stylists," "friendly, expert advice").
• •Emphasize Inclusivity Naturally: Integrate the size range (10-26) as a standard part of the offering, showcasing that style is for everyone. Avoid making it sound like an afterthought.
• •Tell Customer Stories (with permission): Share testimonials and customer experiences that reflect the brand's values and the positive impact of their service and clothing. This reinforces trust and social proof.
• •Maintain a Tone of Passionate Quality: Let the founder’s passion for good design and quality garments shine through by using descriptive words that evoke elegance, craftsmanship, and the special nature of the clothing.

Social Perception

Highly Recommended for Special Occasions, Trusted for Quality and Fit, Valued for Exceptional Service, Seen as a New Zealand Success Story

Copy Examples

• •Headline: Find the Showstopper. Feel Unforgettable. Body: Your special occasion deserves an outfit that speaks volumes. At Magazine Designer Clothing, our expert stylists are dedicated to helping you discover a look that’s not just beautiful, but uniquely you. Explore our curated collections in sizes 10-26 and step into your moment with confidence. Call to Action: Visit us in-store or online at magazineclothing.co.nz
• •Headline: The Magazine Experience: Where Style Meets Soul. Body: It's more than just shopping; it's a journey to feeling your absolute best. Linda Savage founded Magazine with a belief in fashion's power to transform. Let our passionate stylists guide you to pieces that flatter, inspire, and empower. Because every woman deserves to feel fabulous. Call to Action: Book your personal styling session today!
• •Headline: Celebrate You. In Every Size, For Every Story. Body: From milestone birthdays to the wedding of a loved one, life’s best moments call for something special. Magazine Designer Clothing offers an exquisite range of designer wear in sizes 10-26, ensuring a perfect, flattering fit that lets your confidence shine. Call to Action: Discover your perfect occasion wear.
• •Social Media Post (with image of a happy customer or elegant flat lay): Text: "Feeling absolutely radiant! ✨ There’s nothing like the confidence that comes from an outfit that truly celebrates you. Our stylists love making these moments happen. Thank you for sharing your #MagazineMoment! #MagazineDesignerClothing #NZFashion #SpecialOccasion #FeelFabulous"
• •Headline: Expertly Styled, Effortlessly You. Body: Navigating fashion for that once-in-a-lifetime event? Our friendly stylists are renowned for their discerning eye and warm approach, helping you find the perfect ensemble that reflects your personal style. Experience the difference that expert advice and genuine care can make. Call to Action: Explore New Arrivals.