Brand Tone

Knowledgeable & Authoritative, Passionate (about print), Reliable & Straightforward, Enthusiastic & Inspiring

Brand Values

• •Comprehensive Selection: Providing access to the widest possible range of magazines.
• •Accessibility: Making niche, international, and general interest print publications easily available online.
• •Passion for Print: A belief in the value and enjoyment of the physical magazine experience.
• •Customer Fulfillment: Ensuring customers receive their desired publications.
• •Discovery: Helping readers find new interests and titles.
• •Curation: Implicitly curating and categorizing a world of information and entertainment.

Best Practices

• •Emphasize Selection and Discovery: Consistently highlight the vast range of titles available and the joy of finding new or niche publications. Use phrases like "explore thousands of titles," "discover your next passion," "your source for..."
• •Speak to the Print Enthusiast: Use language that resonates with those who appreciate the tangible qualities of magazines – the feel of paper, the visual impact of covers, the experience of "unplugging."
• •Maintain a Knowledgeable yet Accessible Voice: Position the brand as an expert in the magazine world, but ensure the language is welcoming and easy to understand for all customers. Avoid overly niche jargon unless speaking to a very specific audience segment.
• •Focus on Benefits Beyond Just the Product: While the product is a magazine, the benefits include relaxation, inspiration, knowledge, staying current, indulging a hobby, or the joy of collecting. Frame copy around these intrinsic values.
• •Be Consistent Across All Channels: Whether it's a website product description, a Facebook post, or an email newsletter, the core tone (passionate, reliable, knowledgeable) should be recognizable, even if the specific style is adapted for the platform (e.g., more visual on Instagram, more direct on Twitter).

Social Perception

Specialist online retailer for print magazines, go-to source for hard-to-find titles and international publications, convenient way to purchase and subscribe to a diverse range of magazines from a single point, appreciation for the breadth of its catalog, a lifeline for the continuation of print media consumption.

Copy Examples

• •Headline: Rediscover the Art of Reading. Body: Dive into a world of captivating stories, stunning photography, and in-depth features. From global fashion trends to groundbreaking business insights, Magazine Cafe Store brings the best of print directly to your doorstep. Explore thousands of titles today.
• •Headline: Your Next Favorite Magazine is Waiting. Body: Looking for that niche hobby magazine or the latest international design journal? With over [Number] titles, Magazine Cafe Store is your ultimate source for discovery. Fuel your passions and broaden your horizons. Shop now!
• •Headline: The World, In Print. Delivered. Body: Stay connected, informed, and inspired with magazines from around the globe. Magazine Cafe Store offers seamless access to a vast selection of international and domestic publications. Secure ordering, reliable delivery.
• •Social Media Post (with image of diverse magazine spines): Unplug, unwind, and immerse yourself. 📚 There's a unique joy in the tactile experience of a magazine. Which world will you explore next? Find your escape at Magazine Cafe Store. #PrintIsNotDead #MagazineLover #ReadMore
• •Email Subject Line: Just Arrived: Hot New Titles & Reader Favorites! Body Snippet: Explore the latest issues from the worlds of art, fashion, current affairs, and more. At Magazine Cafe Store, we're passionate about connecting you with the stories that matter. See what's new this week!