Brand Tone

Friendly and Approachable, Value-Driven and Practical, Informative and Helpful, Engaging and Fun, Community-Oriented and Heartfelt

Brand Values

• •Value for Money/Affordability
• •Family Focus
• •Quality
• •Customer Centricity
• •Community Responsibility/Kindness (Ububele)
• •Simplicity
• •Integrity, Courage, Respect, Performance
• •Accessibility

Best Practices

• •Always Emphasize Value and Affordability: This is central to Ackermans. Copy should highlight good prices, deals, and how products offer quality without breaking the bank.
• •Speak the Language of Family: Use warm, relatable language that resonates with parents and addresses their everyday needs and aspirations for their families. Focus on solutions and making their lives easier.
• •Keep it Friendly, Simple, and Accessible: Avoid jargon or overly formal language. The tone should be approachable and easy to understand, reflecting the "simplicity" value.
• •Inject Personality and Playfulness (Where Appropriate): Especially in social media and marketing campaigns aimed at younger audiences or promoting kids' items, don't be afraid to be a bit more informal, fun, and engaging.
• •Show, Don't Just Tell, Community Commitment: Weave in the "Ububele" spirit by highlighting how Ackermans supports communities and cares for its customers beyond just the transaction. Use storytelling to create an emotional connection.

Social Perception

Trusted Value Retailer, Strong Heritage and Familiarity, Community Contributor, Customer Satisfaction, Family-Oriented

Copy Examples

• •Headline (Website Banner for `ackshop.online.ackermans.co.za`): Style Your Whole Family for Less! Quality finds and amazing prices, because every moment together is precious. Shop now and bring value to life.
• •Social Media Post (Instagram - Back to School): Ready for ringing bells and happy playground yells? 🔔✏️ Kit them out with durable, comfy schoolwear that’s kind to your pocket. Because smart starts begin with Ackermans. #AckermansSchoolDays #ValueForKids
• •Magazine Article Snippet (`magazine.ackermans.co.za` - Parenting Tip): Juggling work, home, and little superheroes? We get it! That's why we bring you simple tips and smart finds to make family life a little easier, and a lot more fun. Your everyday, made better. ✨
• •Promotional Email Subject Line: 🎉 Psst! Your Exclusive Peek: New Arrivals + Deals Your Wallet Will Love! 🎉
• •In-Store Signage (New Baby Range): Welcome Little One! 🍼 Soft, snuggly, and oh-so-affordable. Everything your bundle of joy needs, wrapped in love by Ackermans. Because every baby deserves the best start.