Brand Tone

sincere, appreciative, and educational

Brand Values

• •Community Empowerment
• •Cultural Preservation
• •Authenticity & Craftsmanship
• •Sustainability
• •Beauty

Best Practices

• •Always Tell the Story: Never present a product in isolation. Every piece of copy, from a short tweet to a long blog post, should connect the item back to its origin —the artisan, the material, the culture, or the brand's mission.
• •Lead with "Why," Not Just "What": Start with the purpose behind the product. Instead of saying "Buy our new basket," start with "Support a weaver's legacy." The "why" (community, culture, sustainability) is the brand's biggest differentiator.
• •Use Warm and Appreciative Language: Employ words that convey respect and admiration for the artisans and their craft. Phrases like "a labor of love," "skillfully crafted," "made with heart," and "generations of tradition" reinforce the brand's sincere tone.
• •Educate, Don't Just Sell: Use social media and blog posts to educate the audience about the Philippines, the meaning of local terms (like Magayon), the properties of the natural materials used, and the cultural significance of certain designs or weaves. This builds authority and deepens customer connection.
• •Maintain Visual and Textual Harmony: Ensure the clean, natural, and warm aesthetic of the product photography is matched by the copy. The text should feel as organic and authentic as the materials shown in the images. Avoid overly aggressive sales language, "limited time" pressure tactics, or generic marketing slang that would clash with the brand's heartfelt identity.

Social Perception

The public perception of Magayon Collections appears to be that of a high-quality, authentic, and mission-driven brand. Customers who engage with the brand seem to appreciate the story and the connection to Filipino culture. It is perceived as a source for unique, handcrafted items that carry a deeper meaning than mass-produced alternatives. The brand is seen as a way to support a good cause while acquiring beautiful, sustainable products. The focus on artisans and culture lends it an air of authenticity and trustworthiness.

Copy Examples

• •More than a bag, it's a story woven by hand. Each strand of this Abaca tote carries the legacy of artisans in the Bicol region, who have perfected their craft over generations. Carry a piece of their tradition, and help us keep their story alive. #MagayonCollections #FilipinoCraft #SustainableFashion #ArtisanMade
• •Tired of factory-made? Invite the warmth of the Philippines into your home. Our handwoven placemats are crafted from 100% natural seagrass, bringing sustainable beauty to your table. Every purchase supports the coastal communities who weave them. Shop with purpose. #MagayonHome #EthicalDecor #HandmadeWithLove
• •Introducing the 'Luzon Collection' — A Celebration of Northern Filipino Artistry. Discover handcrafted treasures that blend timeless techniques with modern style. Beautifully made, consciously sourced. Explore the collection.
• •Remember the story behind your Magayon piece? You're a part of it. Because of your support, weavers like Maria have been able to provide for their families through the art they love. This month, we're sharing a closer look at the community you've helped empower. Read their stories on our blog.
• •**The 'Araw' Rattan Crossbody Bag** *Handcrafted by master weavers in the Philippines* Meet your new everyday companion. Named 'Araw' (Sun) for its radiant, circular design, this bag is made from sustainably harvested rattan. Lightweight yet durable, it ’s a testament to the beauty of natural materials and the skill of human hands. By choosing this piece, you are directly supporting a sustainable income for its creator.