Brand Tone

Authentic & Traditional, Quality-focused, Passionate, Customer-centric & Convenient, Informative & Appetizing

Brand Values

• •Quality: Commitment to offering high-quality Italian gastronomic products.
• •Tradition: Preserving and promoting Italian culinary heritage.
• •Accessibility: Making high-quality food available to a wider audience.
• •Freshness & Reliability: Ensuring products, especially perishables, are delivered fresh and reliably.
• •Customer Satisfaction: Prioritizing the needs and experience of their customers.
• •Italian Identity: Promoting the 'Made in Italy' concept through food.

Best Practices

• •Emphasize Authenticity and Tradition: Always connect products back to their Italian roots, culinary heritage, and traditional preparation methods. Use words like 'authentic,' 'traditional,' 'heritage,' 'genuine.'
• •Focus on Quality and Freshness: Use descriptive language that highlights the superior quality of ingredients and the freshness of the products, especially for perishables. Mention refrigerated delivery where appropriate.
• •Speak with Passion for Food: Let a genuine love for Italian cuisine shine through. Use enthusiastic and appetizing language that evokes the sensory pleasures of food.
• •Be Customer-Centric and Helpful: Frame benefits around the customer's needs – convenience, access to quality, solving the 'what's for dinner?' dilemma. Offer helpful tips or recipe suggestions.
• •Maintain an Italian Essence: Incorporate Italian words or phrases where natural and understandable (e.g., 'eccellenze gastronomiche,' 'vivere italiano'), and ensure the overall feel is distinctly Italian.

Social Perception

A specialized online supermarket dedicated to high-quality Italian food. Provider of authentic Italian culinary experiences, valuing freshness and tradition. Association with chefs adds a layer of culinary authority. Target audience: individuals in and around Fiumicino and Rome who appreciate quality Italian food and the convenience of online shopping and home delivery.

Copy Examples

• •Taste the Heart of Italy, Delivered to Your Door. Busy day? Craving authentic Italian flavors? Magastore.it brings the finest local produce, artisanal cheeses, and traditional delicacies right to your kitchen. Order by 11 AM for same-day fresh delivery in Fiumicino!
• •Rediscover Italian Tradition with Every Bite. At Magastore.it, we believe in the power of authentic ingredients. From sun-ripened tomatoes to handcrafted pasta, explore our curated selection of gastronomic treasures and bring the true taste of Italy to your table.
• •Your Daily Dose of Italian Deliciousness. Why settle for less? Magastore.it makes it easy to enjoy premium Italian food every day. Fresh ingredients, beloved brands, and chef-inspired recipes are just a click away. Let's make mealtime magnificent!
• •Passionately Sourced, Carefully Delivered. We travel throughout Italy to select the best for you, because we know your needs. Our commitment to quality means every item from Magastore.it is chosen with care and delivered fresh to you with our refrigerated transport. Experience the difference passion makes.
• •Eat Better, Live Better – The Italian Way. Magastore.it is more than just an online supermarket; it's your partner in embracing a lifestyle of delicious, high-quality Italian food. Discover the joy of authentic flavors and nourish your well-being.