Brand Tone

Aspirational & Elegant, Artistic & Crafted, Descriptive & Evocative, Knowledgeable & Passionate

Brand Values

• •Craftsmanship
• •Quality
• •Timeless Design
• •Authenticity & Heritage
• •Customer-Centricity (Aspirational vs. Reality)
• •Hopefulness & Inspiration

Best Practices

• •Emphasize Artisanal Storytelling: Consistently weave narratives around the craftsmanship, the origin of materials, and the artisans' skills. Use evocative language that highlights the handcrafted and heritage aspects.
• •Maintain an Elegant & Sophisticated Vocabulary: Use refined language that reflects the premium nature of the brand. Words like curated, bespoke, refined, sanctuary, and timeless reinforce the luxury positioning.
• •Connect with Aspiration but Be Mindful of Authenticity: While inspiring customers with beautiful living spaces, ensure that the promises made (especially regarding service and quality) can be consistently met to bridge any gap in social perception.
• •Focus on Sensory Details & Emotional Connection: Describe how the furniture feels, the ambiance it creates, and the emotions it evokes (e.g., comfort, serenity, indulgence, pride). This aligns with the hopefulness conveyed by the brand name.
• •Ensure Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a blog post, or even customer service communication, the tone should remain consistent—reflecting elegance, expertise, and a passion for design and quality.

Social Perception

Aesthetically Admired, Premium & High-End, Mixed Customer Service Experience, Recognized by Design Community

Copy Examples

• •Headline: Where Heritage Whispers & Modernity Speaks. Body: Discover Magari. Artisan-crafted furniture that transforms your house into a home, rich with stories and timeless elegance. Explore our collections.
• •Headline: The Soul of Craftsmanship, The Heart of Your Home. Body: Each Magari piece is a testament to generations of Indian artistry, reimagined for contemporary living. Indulge in furniture that’s built to last, designed to inspire. Visit our Bangalore showroom.
• •Headline: Beyond Furniture. It's a Magari. Body: Experience the hopefulness of spaces curated with passion. From luxurious sofas to bespoke wardrobes, let us craft your vision into reality with unparalleled quality and design.
• •Headline: Invest in Timelessness. Live in Art. Body: Magari offers more than just premium furniture; we offer heirlooms of the future. Handcrafted from the finest materials, designed to elevate your everyday. Shop online or in-store.
• •Headline: Your Home, A Canvas. Our Craft, The Masterstroke. Body: Let Magari’s exquisite collections of furniture and furnishings bring a symphony of warmth, comfort, and sophisticated style to your living spaces. Design your sanctuary with us.