Brand Tone

Elegant & Refined, Passionate & Enthusiastic, Nostalgic & Charming, Meticulous & Detail-Oriented, Inviting & Warm

Brand Values

• •Quality Craftsmanship
• •Passion for Miniatures
• •Customer Satisfaction
• •Creativity & Imagination
• •Attention to Detail
• •Heritage/Tradition

Best Practices

• •Develop a Brand Style Guide: Document your brand's voice, tone words (e.g., "elegant," "charming," "meticulous," "passionate"), and preferred terminology. This ensures everyone writing for the brand is aligned.
• •Focus on "Show, Don't Just Tell": Instead of saying "high quality," describe the specific details, materials, or craftsmanship that *demonstrate* the quality. E.g., "notice the hand-turned wooden legs" vs. "high-quality table."
• •Use Evocative and Descriptive Language: Words like "exquisite," "intricate," "charming," "timeless," "meticulously crafted" can enhance the elegant and passionate tone. Avoid overly casual slang or overly technical jargon.
• •Maintain Visual Consistency: Ensure your copy is always paired with high-quality, well-lit photography that reflects the elegance and detail of the products. The visual tone should match the written tone.
• •Know Your Audience: Write for the passionate dollhouse collector and hobbyist. Use language that resonates with their appreciation for craftsmanship, detail, and the joy of creating miniature worlds. Address their desire for unique and high-quality pieces.

Social Perception

As a Niche Retailer, Potentially Undiscovered, Trusted (by those who have purchased), Aspirational

Copy Examples

• •Indulge your passion for the petite. Our latest arrival, the [Product Name], is a testament to exquisite craftsmanship. Every tiny detail, from the [specific feature] to the [another specific feature], is designed to bring your miniature world to life. Discover the charm at mafermeminiature.com.
• •Evoke timeless elegance in your dollhouse with our [Product Name]. Hand-selected for its authentic design and superior quality, this miniature [product type] captures the grace of a bygone era. A perfect centerpiece for discerning collectors. Explore the details that make the difference.
• •New Collection: Curated Miniatures for Your Dream Dollhouse ✨ *Body Snippet:* At Maferme Miniature, we believe every tiny detail tells a story. Our new [Collection Name] collection is filled with meticulously crafted pieces, ready to inspire your next miniature masterpiece. Step into a world of wonder...
• •From a cherished family passion to a curated collection for fellow enthusiasts, Maferme Miniature is dedicated to the art of the exquisite. We lovingly source and offer pieces that celebrate the joy of detail and the magic of miniature worlds. Join us in creating something beautiful, one tiny treasure at a time.
• •Adorn your miniature scenes with exceptional detail. For a limited time, enjoy [discount/offer] on select handcrafted miniatures at Maferme Miniature. Quality that inspires, at a price you'll adore. Shop now: [link]