Brand Tone

Aspirational, Innovative, Customer-centric, Reassuring, Value-driven, Accessible, Enthusiastic & Passionate

Brand Values

• •Customer Satisfaction
• •Accessibility/Convenience
• •Value for Money
• •Trustworthiness & Security
• •Innovation & Trendiness

Best Practices

• •Maintain core messaging: Consistently weave in key brand values like innovation, value, and customer care into different types of copy, whether it's a product description, social media post, or customer service email.
• •Emphasize passion: The 'passion' mentioned in their 'About Us' should come through in the copywriting.
• •Highlight value for money: Mention 'special prices' and 'free shipping' to attract customers.
• •Reinforce trustworthiness: Assure customers with mentions of 'secure shopping' and 'guaranteed delivery'.
• •Showcase customer satisfaction: Integrate customer testimonials to build credibility.

Social Perception

Perceived as a general e-commerce store with a focus on price, shipping, and security. Testimonials suggest customer satisfaction, but broader public recognition is still developing.

Copy Examples

• •Upgrade your life with Mafaeli's innovative gadgets! Technology that moves the world, delivered to your doorstep.
• •Your satisfaction is our priority! Enjoy real-time customer service and secure shopping at Mafaeli.
• •Discover global trends without leaving home! At Mafaeli, we bring the best to you at special prices, always thinking about your pocket.
• •We were born from passion! Our love for what we do is evident in every detail, ensuring you get the best products.
• •Enjoy free shipping throughout Brazil and a 10% discount on your first purchase. Start your Mafaeli journey today!