Brand Tone

Sophisticated, Elegant, Innovative, Forward-Thinking, Conscious, Responsible, Confident, Passionate, Minimalist, and Direct.

Brand Values

• •Sustainability
• •Innovation
• •Craftsmanship & Savoir-Faire
• •Timeless Elegance & Quality
• •Transparency
• •Ethical Responsibility

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document detailing the brand's tone (sophisticated, innovative, conscious), key messaging points, preferred vocabulary (e.g., "savoir-faire," "next-gen materials," "low impact"), and words to avoid. This ensures anyone writing for the brand is aligned.
• •Prioritize Value-Driven Language: Consistently weave in the core values of sustainability, innovation, craftsmanship, timeless elegance, and transparency into all communications. Let these principles guide the narrative.
• •Emphasize Transparency and Authenticity: Back up claims with facts, such as information on material sourcing, carbon footprint data, and details about French craftsmanship. Avoid greenwashing by being specific and honest.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetic. For MAES Paris, this means copy that is as clean, elegant, and thoughtfully composed as their product photography and website design.
• •Educate and Inspire, Don't Just Sell: While the goal is to sell products, the copy should also aim to educate the audience about sustainable luxury, the benefits of innovative materials, and the importance of conscious consumption. Inspire them to be part of a positive change.

Social Perception

Pioneer in Sustainable Luxury, High-Quality & Artisanal, Trustworthy & Transparent, Niche & Exclusive

Copy Examples

• •Headline: MAES Paris: Where Timeless French Elegance Meets a Sustainable Future. Body: Discover handbags meticulously crafted in France, born from a passion for innovative, plant-based materials and a commitment to our planet. Experience luxury that aligns with your values.
• •Social Media Post (Image: Close-up of a bag's texture): The future of luxury is in your hands. Our M_MAT_mycelium, a revolutionary material grown from fungi, offers unparalleled softness and durability, with a significantly lower environmental impact. Explore true innovation. #MAESParis #SustainableLuxury #VeganLeather #FrenchCraftsmanship
• •Product Description Snippet: The Aube Tote: A testament to architectural grace and conscious design. Sculpted from innovative M_MAT_cactus and handcrafted by French artisans, its spirited lines and balanced form serve both function and timeless elegance. Carry the change.
• •Brand Story Excerpt: We believe 'Innovation x Savoir-Faire' is the solution to redefine luxury. MAES Paris was born from a conviction: to create exquisite pieces that honor French artisanal tradition while pioneering materials that protect our world for artisans of tomorrow.
• •Call to Action: Join the movement towards conscious luxury. Explore our collections and discover the carbon footprint of your choices. MAES Paris – Style that speaks volumes, sustainably.