Brand Tone

Professional and Expert, Transparent and Ethical, Passionate and Artisanal, Collaborative and Supportive, Elegant and Sophisticated

Brand Values

• •Ethical Practices
• •Trust
• •Expertise & Craftsmanship
• •Quality
• •Sustainability
• •Transparency
• •Accessibility to Manufacturing

Best Practices

• •Consistently integrate keywords and phrases related to ethics, sustainability, quality, craftsmanship, and collaboration into all communications.
• •Adopt a tone that is confident in its expertise yet approachable and supportive. Avoid overly technical jargon unless speaking to a highly technical audience; instead, explain processes and benefits clearly.
• •Go beyond describing *what* MAES London does (manufacturing) and explain *why* it matters – the commitment to reviving local manufacturing, supporting designers, and championing ethical practices.
• •Ensure that the sophistication and brightness of the visual branding (e.g., on Instagram and the website) are matched by refined, clear, and positive language in all written content.
• •Use testimonials (with permission), case studies (anonymized if necessary), and behind-the-scenes glimpses to illustrate the brand's values and expertise in action, rather than just stating them.

Social Perception

MAES London is perceived as a high-quality, trustworthy, and ethical manufacturing partner. They are seen as essential for designers who value craftsmanship, sustainable practices, and a collaborative relationship with their manufacturer. The company is recognized as a key player in the resurgence of UK-based luxury garment manufacturing.

Copy Examples

• •MAES London: Weaving Expertise, Ethics, and Elegance into Every Garment. Partnering with visionary designers to bring exceptional fashion to life, right here in the heart of London.
• •The art of creation, grounded in responsibility. At MAES London, every stitch is a testament to our team's skill and our shared commitment to ethical, sustainable manufacturing. We're proud to open our doors and our processes to the designers who entrust us with their vision. #MAESLondon #EthicalFashion #LuxuryManufacturing #MadeInLondon #Craftsmanship
• •From initial concept to flawless execution, our CMT and product development services provide the foundation for luxury. We blend traditional British craftsmanship with innovative solutions, ensuring your collection is produced to the highest standards, on time and to spec. Let's build something beautiful together.
• •Beyond the Seams: Why True Luxury Manufacturing is a Partnership Built on Transparency and Trust.
• •MAES London | Expert Garment Manufacturing Ethically Made. Beautifully Crafted. [Link to Website]