Brand Tone

aspirational yet accessible, educational, and sincere

Brand Values

• •Efficacy and Quality
• •Accessibility
• •Transparency and Ethics
• •Holistic Wellness
• •Community and Responsibility

Best Practices

• •Lead with "Why," not just "What": Start with the purpose behind the product —the "beauty from within" philosophy, the mission for affordability, or the commitment to sustainability. This connects with consumers on an emotional level before diving into product features.
• •Balance Aspiration with Accessibility: Use empowering and sophisticated language ("unlock your radiance," "holistic wellness") but always ground it with the core message of affordability and simplicity. Avoid jargon where possible, but when using scientific terms (like "low molecular weight"), explain the benefit clearly (e.g., "which makes it easier for your body to absorb").
• •Weave in Trust Signals: Consistently mention key trust-building facts: "Australian Owned & Made," "Clinically Proven," "Sustainably Sourced," "MSC Certified," and "Naturopath Formulated." These phrases reinforce the brand's quality and ethical commitments.
• •Maintain a Sincere and Educational Voice: Write as if you are a knowledgeable and passionate friend sharing a discovery. Explain the science in a simple, direct way. Use the founder's story and the "Meraki" philosophy to add a layer of authenticity and passion to the copy.
• •Focus on Tangible Benefits and Timeframes: Translate ingredients and features into clear, desirable outcomes. Instead of just "improves skin," use more specific language like "reduces wrinkles," "increases skin hydration," and "improves hair strength." When possible, use specific timeframes mentioned in clinical studies, such as "results as early as 4 weeks," to manage expectations and highlight efficacy.

Social Perception

trustworthy, ethical, and effective

Copy Examples

• •Your daily ritual for beauty that begins within. Our Radiance Marine Collagen isn't just a supplement; it's a promise of nourishment. Formulated with sustainably sourced marine collagen and potent antioxidants like Grape Seed Extract, it works to hydrate, firm, and protect your skin from the inside out. Unlock your glow, affordably. #MaerakiAustralia #BeautyFromWithin #MarineCollagen
• •Tired of beauty supplements that come with a luxury price tag but not luxury results? At Maeraki Australia, we believe in efficacy you can see and feel. Our clinically proven Marine Collagen is designed to improve skin elasticity and hair strength in as early as 4 weeks. Discover the transparent, Australian-owned brand that's making wellness accessible. Shop now for 10% off your first order.
• •Pure Ingredients. Proven Results. Accessible Wellness. This is Maeraki. Explore our range of inner beauty supplements, crafted with soul and science to nourish your body from within.
• •Subject: More Than Just Collagen | Our Commitment to You and the PlanetWhen you choose Maeraki, you're choosing more than just a supplement. You're supporting a mission to provide effective, clean, and ethical wellness. Our Marine Collagen is MSC-certified sustainable, derived from wild-caught fish skin to reduce environmental impact, and proudly manufactured in Australia. Feel good about what you put in your body and the values you support.
• •Simplicity at its most powerful. Maeraki's Pure Marine Collagen contains only one thing: 100% premium hydrolysed marine collagen from wild-caught ocean fish. With no added flavours or fillers, it ’s the perfect, high-potency addition to your morning coffee, smoothie, or juice. Highly bioavailable and designed for maximum absorption, it ’s your foundational step towards stronger hair, hydrated skin, and healthier nails.