Brand Tone

Warm, Reassuring, and Stylishly Maternal.

Brand Values

• •Safety and Non-Toxicity
• •Quality and Durability
• •Modern Aesthetics and Practicality
• •Family and Community

Best Practices

• •Use Empathetic and Reassuring Language: Employ words like "gentle," "soft," "safe," and "peace of mind." Address the parent directly ("your little one," "for mamas") to build a personal connection and acknowledge their priorities.
• •Balance Aesthetics with Functionality: Always connect the modern design to a practical benefit. For example, "Our buttery soft silicone bibs aren't just beautiful—they feature a deep pocket to catch crumbs and are dishwasher safe for easy cleanup."
• •Highlight Safety as a Core Feature: Consistently mention key safety attributes like "100% food-grade silicone," "BPA-free," and "CPSC Certified" in product descriptions, social posts, and ads to build and maintain trust.
• •Speak the Language of the Community: Use terms common within the target audience, such as "littles," "mamas," and "essentials." This creates an authentic and relatable voice that resonates with modern parents.
• •Encourage and Feature User Content: Actively ask customers to share their experiences and photos. Featuring this content in your marketing reinforces the community value and provides authentic social proof, strengthening the brand's trustworthy perception.

Social Perception

Customers and the general public perceive Mae + Me as a trustworthy, high-quality small business with a distinct and appealing style. Reviews consistently highlight satisfaction with the products' quality, safety, and design. The personalization options, such as name teethers and pacifier clips, are particularly well-received, adding a layer of bespoke value. The brand is seen as a reliable source for thoughtful and beautiful baby gifts, with one customer noting, 'Thank you for a lifetime of baby gifts!'. This perception solidifies Mae + Me's position as a premium, yet approachable, brand in the baby products market.

Copy Examples

• •New hue, same peace of mind. ✨ Introducing our Mae Bento Box in 'Desert Clay.' Perfectly portioned, 100% non-toxic silicone, and completely leakproof for yogurt, sauces, and everything in between. Because lunchtime should be simple, safe, and beautiful. #shopmaeandme #modernmama #toddleressentials
• •Keep their pacifier close and clean. Our personalized clips are designed for tiny hands and discerning mamas, blending buttery-soft silicone with natural beech wood. Safety-tested, stylishly simple. The perfect gift for the new little in your life. Tap to create yours.
• •Modern essentials for little ones. Thoughtfully designed, safely made. Discover our collection of non-toxic silicone tableware and teethers.
• •For messy eaters & mindful mamas.
• •Mae + Me was born from a simple need: to create baby products that were as safe and practical as they were beautiful. From our family to yours, we promise high-quality, non-toxic essentials designed for the modern parenting journey.