Brand Tone

personal, friendly, and enthusiastic

Brand Values

• •Entrepreneurial Spirit
• •Curated Quality and Style
• •Customer Confidence
• •Connection and Community
• •Small Business Authenticity

Best Practices

• •Write in the First Person: Always use "I" and "my" when talking about the brand and products. This maintains the personal connection to the owner, Amy, and reinforces that the business is a personal passion project.
• •Infuse Genuine Enthusiasm: Use positive and passionate language. Words like "love," "obsessed," "gorgeous," "favorite," and "excited" reflect the brand's core enthusiasm. Using emojis (✨, 💕, 😊) appropriately can also help convey this friendly energy.
• •Ask Questions and Encourage Interaction: End social media posts with questions ("What do you think?", "Which one is your favorite?") to invite conversation and build a community, turning passive followers into engaged fans.
• •Tell the Story Behind the Products: When showcasing an item, briefly mention *why* it was chosen for the boutique. A simple "I fell in love with this piece because..." adds value and reinforces the "curated collection" aspect of the brand.
• •Center the Customer's Confidence: Frame the product benefits around how they will make the customer feel. Use empowering phrases like "feel confident," "elevate your style," and "treat yourself," directly linking the products to the brand's core value of boosting self-esteem.

Social Perception

charming, trustworthy, and personable small business

Copy Examples

• •Okay, I am completely obsessed! ✨ Just look at the gorgeous detail on our new Taylor Falls Tote. I've been using mine all week and it's the perfect mix of chic and practical. Big enough for everything but still so stylish! What color would you rock? Let me know below! Tap the pic to make one yours. #MaeMade #BoutiqueFinds #ToteBag #TreatYourself
• •Tired of bags that don't make you feel special? I get it! That's why I hand-pick every item at Mae Made, like these stunning crossbody bags. They’re designed to make you feel confident and put-together instantly. Find the piece that tells your story. Shop the collection now and enjoy free shipping on orders over $25! 💕
• •Hello, gorgeous! Welcome to my happy place. Here you'll find curated collections designed to make you smile. Your next favorite thing is just a click away. Be yourself, be divine.
• •A little gift from me to you! 🎁 Inside: A special treat...
• •From cozy to classy! Our 'Always Classy Argyle Plaid Scarf' is my secret weapon for elevating any fall outfit. So soft and versatile! Click through to see all the ways you can style this must-have accessory. #FallFashion #ScarfStyle #BoutiqueStyle #MaeMadeCreations