Brand Tone

Value-Oriented, Approachable & Friendly, Enthusiastic & Passionate, Informative & Helpful, Direct & Clear

Brand Values

• •Value for Money: Providing customers with the best brands at the best prices is a core mission.
• •Customer Access to Brands: Offering a wide range of both well-known and exclusive boutique brands.
• •Passion for Beauty: Genuine interest in cosmetics and beauty trends.
• •Australian Owned: Highlighting their local roots.
• •Product Efficacy (implied): By stocking reputable and "greatest ingredients" brands, they imply a value for quality and results. They also offer a "100% results guarantee" for certain products like the B-Tight booty mask.
• •Safety/Health Conscious: Stating products are Paraben Free, with NO Mineral Oils, SLES, SLS, UREA, Phthalates, and Sulfates, and are cruelty-free (specifically mentioning B-Tight).

Best Practices

• •Prioritize Value, Always: Whether it's a discount, a multi-buy offer, or highlighting quality for the price, ensure the value proposition is clear and prominent in most communications.
• •Maintain a Friendly, Inclusive Voice: Use welcoming language like "Hello Beautiful," "Squad," and an overall positive and approachable tone. Avoid overly technical or exclusive jargon unless explaining specific product benefits clearly.
• •Inject Enthusiasm for Beauty: Share genuine excitement about products, trends, and helping customers feel good. Use enthusiastic language and positive framing.
• •Be Clear and Direct, Especially with Offers: Ensure calls to action, sale details, and product benefits are easy to understand. Avoid ambiguity.
• •Emphasize Australian Connection (where appropriate): Subtly reminding customers of the "Australian owned" aspect can build trust and local appeal, especially in targeted campaigns.

Social Perception

Positive: Customers generally appreciate the wide product selection, competitive pricing, and the availability of popular and niche brands. Many express satisfaction with their purchases. Mixed (with areas for improvement): Some customers have reported issues with shipping, where products arrived damaged, and faced delays or lack of response from customer service when trying to resolve these issues. Seen as a Go-To for Discounts: The brand is recognized for its sales and affordable options for genuine products. Trustworthy (for product authenticity): Reviews suggest customers trust they are receiving genuine products from the brands advertised.

Copy Examples

• •✨ Glam Up for Less! ✨ Your fave [Brand Name] goodies are now up to 30% OFF! Stock your beauty arsenal without breaking the bank. Tap to shop & shine! #CosmeticsSquad #BeautySale #AussieBeauty
• •Hello Beautiful! 👋 Get Ready to Swoon Over These NEW Beauty Treasures!
• •Unlock Your Best Look! Top Brands, Unbeatable Prices. Welcome to the Squad! 😉
• •Your secret weapon for [Benefit, e.g., a flawless glow] is here! We're obsessed with [Product Name]'s [Key Feature], and at this price, you will be too! Join the savvy beauty lovers who've made this a bestseller.
• •Still thinking about that [Product Category]? 😉 Treat yourself! Cosmetics Squad brings you the best in beauty, always at prices you'll love. Shop now and enjoy [Offer, e.g., Free Shipping over $X]! #BeautyDeals #CosmeticsOnline