Brand Tone

sophisticated, mindful, and serene, elegant and intentional, minimal yet meaningful, calm confidence and authenticity.

Brand Values

• •Sustainability & Ethical Production
• •Timeless Design
• •Balance and Harmony
• •Understated Elegance
• •Authenticity and Honesty

Best Practices

• •Maintain a Sophisticated Vocabulary: Use elegant, precise, and evocative language. Avoid jargon, slang, or overly casual phrasing to uphold the brand's sophisticated tone. Words like "conscious," "intentional," "harmony," and "enduring" should be staples.
• •Emphasize "Why" Over "What": Instead of just listing features, explain the purpose and philosophy behind them. For example, instead of "made of vegan leather," write "consciously crafted from vegan leather to honor our commitment to the planet."
• •Embrace Minimalism: Keep sentences clear and concise. Use negative space effectively in website and social media layouts. The copy should feel as clean and uncluttered as the product designs themselves.
• •Tell a Consistent Brand Story: Regularly weave the "Mae" (design) and "Ivy" (nature) narrative into your communications. This reinforces the brand's core identity and helps customers connect on a deeper level than just the product.
• •Let the Visuals and Copy Work in Harmony: Ensure that the tone of the photography and visual design always aligns with the copy. The serene, minimalist aesthetic of the images should be matched by calm, thoughtful, and elegant text. This creates a cohesive and immersive brand world.

Social Perception

That of a niche, high-quality, and trustworthy brand for consumers interested in sustainable fashion. The lack of widespread, unsolicited customer reviews suggests a targeted, direct-to-consumer business model. Professional branding and clear messaging contribute to a perception of reliability and integrity.

Copy Examples

• •Introducing The Elara. Designed for the moments in between—the quiet commute, the weekend wander, the evening pause. Crafted from recycled vegan leather, its beauty is in its simplicity and its promise is in its purpose. Discover a piece made to journey with you. #MaeAndIvy #ConsciousDesign #TimelessStyle
• •We believe that true style isn't loud. It's a quiet confidence, a sense of harmony between who you are and what you carry. At Mae & Ivy, every design begins with a dual purpose: to honor the clean lines of modern aesthetics (Mae) and to respect our connection to the natural world (Ivy). It’s a balance we strive for in each stitch, creating timeless pieces that are vegan, sustainable, and made for life. Thank you for being part of our story. #MaeAndIvy
• •The Calla Tote is our answer to the noise of modern life. Its spacious, unlined interior and structured silhouette bring a sense of order to your day, holding everything you need and nothing you don’t. Made consciously from Italian apple leather, this bag is a testament to enduring style and sustainable innovation. Features a single interior pocket for essentials and a magnetic clasp for effortless closure. Feel good about what you carry.
• •Your accessories should reflect your values. Mae & Ivy creates elegant, minimalist handbags from vegan and recycled materials, designed to last a lifetime. A choice against fast fashion. A choice for enduring style. Shop the collection.
• •Where timeless design meets conscious creation. Vegan handbags, made for life. [Shop New Arrivals]